AI voice agents for manufacturers and B2B suppliers
Outpero gives manufacturers and B2B suppliers an AI employee that works the phones — calling every IndiaMART and TradeIndia buy-lead within 30 seconds and capturing the full requirement. It speaks Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switches to English the moment the caller does, and has no setup fee, with calls from ₹5/min.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
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Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
The problem in manufacturers and B2B suppliers
Manufacturers and B2B suppliers buy leads on IndiaMART, TradeIndia and ExportersIndia, where a single buy-lead is often sent to several suppliers at once. The supplier that calls within minutes, understands the specification and sends a quotation the same day usually gets the order. Sales engineers are on the shop floor or travelling, and leads that arrive after 5pm wait until the next morning.
What the AI employee actually does
- 01Call IndiaMART, TradeIndia and website enquiries within 30 seconds through Zapier, Make or webhook
- 02Capture product, specification, quantity, delivery location, timeline, GST number and whether the buyer is a trader or end user
- 03Book a technical call with a sales engineer for custom or high-value requirements
- 04Run follow-up calls on quotations sent but not converted within a few days
- 05Run dealer and distributor campaigns for new products, price revisions and schemes
Businesses measure this on one number: qualified RFQs per lead and quote-to-order conversion.
Hear how a call goes
A sample manufacturers and B2B suppliers call
An IndiaMART buy-lead for a hydraulic gear pump reaches a Pune manufacturer; the agent calls within 30 seconds, while the buyer is still comparing suppliers. · Runs in Hindi with English words; shown here in English.
- Outpero AIHello, this is the AI assistant of Shakti Hydraulics, Pune. Am I speaking with Gurpreet ji? You posted a requirement for a hydraulic gear pump on IndiaMART. Do you have two minutes?
- CallerYes, tell me. Three suppliers have already called, so please be quick and give me the price.
- Outpero AIUnderstood. I cannot quote a price on this call, because our sales engineer sends a written quotation against the exact specification. May I note the details so the quote is right the first time? What flow rate and pressure do you need?
- CallerFifty litres per minute, 210 bar, and the mounting is SAE B.
- Outpero AINoted. How many pieces do you need, and is this for your own use or for resale?
- CallerI am a trader. Fifteen pieces now. If the quality is good, there will be a monthly order for a trailer manufacturer.
- Outpero AIThank you, I have marked it as a trader enquiry with repeat potential. Which city is the delivery to, and could you share your GST number so the quotation carries the right invoice details?
- CallerDelivery to Ludhiana. My accountant has the GST number, I will send it on WhatsApp.
- Outpero AIThat works. Our sales engineer Meera can call you today to confirm the specification and share the quotation. Would 5 pm suit you?
- CallerMake it 6 pm, I am at the shop until then.
- Outpero AIBooked for 6 pm. The product datasheet is coming to your WhatsApp now, and you can send the GST number to the same chat. Thank you, Gurpreet ji.
Captured: product (gear pump), 50 L/min, 210 bar, SAE B mounting, quantity 15, buyer type trader, repeat potential noted, delivery Ludhiana, GST number pending on WhatsApp. Sales-engineer call booked for 6 pm, datasheet sent on WhatsApp, recording and summary logged.
An example written to show the shape of the call, not a recording or a customer result.
Where the leads come from
Where manufacturers and B2B suppliers get their phone leads
- →IndiaMART buy-leads and enquiries, pushed to Outpero by Zapier, Make or webhook
- →TradeIndia and ExportersIndia enquiries, on the same route
- →Catalogue-download and quote-request forms on the company website
- →Visitor and enquiry lists from trade fairs and exhibitions, uploaded as a CSV after the show
- →Google Ads leads for product and part-number searches
- →Dealer and distributor sheets for scheme and price-revision campaigns
Leads reach the agent by webhook, Zapier or Make, a CRM workflow, a CSV upload, or by parsing the alert email a portal sends — whichever your source supports.
Rules that shape the call
What manufacturers and B2B suppliers need to get right
| Rule or norm | What it means for the agent |
|---|---|
| TRAI Telecom Commercial Communications Customer Preference Regulations, 2018 | Calls to a buyer who posted an enquiry answer that enquiry. Dealer and scheme campaigns to people who did not ask are promotional calls and go through DND screening and your registration obligations. |
| GST registration and invoicing | The agent records the buyer's GSTIN and whether they are a trader or end user. It does not advise on tax treatment, input credit or rates; the quotation from your team carries those. |
| BIS standards marking on notified products | For products under mandatory certification, the agent states only the standard or certificate details you supply and does not improvise approvals or test claims. |
| Digital Personal Data Protection Act, 2023 | Buyer contact details collected through an enquiry are used for that enquiry and its follow-up, and the call record is held on that basis. |
General information, not legal advice. Calls also run under TRAI’s rules on DLT-registered lines and the DND registry.
Price it
What AI calling would cost a manufacturing & b2b business
Estimate: buy-leads qualified
Defaults are an example for buy-leads qualified, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 3,900 min
- Calling (₹5/min)
- ₹19,500
- Number + 2 channels
- ₹1,298
- Subtotal
- ₹20,798
- GST (18%)
- ₹3,744
About ₹13 per connected call before GST.
Run it well
What to track
| Track | How to read it |
|---|---|
| Share of buy-leads reached by call | Shows how many portal leads your team would otherwise have called late or never. |
| Qualified RFQs per lead | Counts leads where specification, quantity, location and timeline were all captured, which is what lets a quote go out the same day. |
| Quote-to-order conversion | Compare orders against quotations sent, split by trader and end-user buyers, to see which enquiries deserve engineer time. |
| Time from lead to engineer call | Measures whether technical follow-ups are booked within the same working day while the buyer is still comparing. |
How it opens the call
नमस्ते, आपने IndiaMART पर hydraulic pump के लिए requirement डाली थी। कितनी quantity चाहिए, और delivery किस city में होगी?
“Hello, you posted a requirement for a hydraulic pump on IndiaMART. What quantity do you need, and which city is delivery to?”
Natural Hindi with English mixed in the way callers actually speak — and it can run the same call in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Manufacturing & B2B — questions people ask
Can an AI voice agent work for manufacturers and B2B suppliers?
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Yes. Outpero's AI voice agent handles manufacturers and B2B suppliers calls end to end — calling every IndiaMART and TradeIndia buy-lead within 30 seconds and capturing the full requirement. It works 24 hours a day in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switching to English the moment the caller does.
What does an AI voice agent do for manufacturers and B2B suppliers?
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For manufacturers and B2B suppliers, an Outpero AI employee will call IndiaMART, TradeIndia and website enquiries within 30 seconds through Zapier, Make or webhook; capture product, specification, quantity, delivery location, timeline, GST number and whether the buyer is a trader or end user; book a technical call with a sales engineer for custom or high-value requirements; run follow-up calls on quotations sent but not converted within a few days. Every call is recorded, transcribed and summarised automatically.
How much does an AI voice agent cost for manufacturers and B2B suppliers in India?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. A full-time telecaller doing the same job costs around ₹18,000 a month, works one shift and handles one call at a time. Prices exclude 18% GST.
How fast does it respond to a new manufacturers and B2B suppliers enquiry?
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Under 30 seconds from the enquiry landing. That matters here because manufacturers and B2B suppliers buy leads on IndiaMART, TradeIndia and ExportersIndia, where a single buy-lead is often sent to several suppliers at once. The supplier that calls within minutes, understands the specification and sends a quotation the same day usually gets the order. Sales engineers are on the shop floor or travelling, and leads that arrive after 5pm wait until the next morning.
Can the agent understand technical specifications?
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It captures them accurately rather than interpreting them. Load your catalogue with key specifications and it asks the right follow-ups — capacity, material grade, voltage, size — and records the buyer's answers verbatim. If a requirement falls outside your range, it says so honestly. Anything needing engineering judgement is booked as a call with your sales engineer, who receives the transcript first.
How fast does an IndiaMART lead reach the agent?
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IndiaMART provides an API for exporting leads to a CRM, which Zapier, Make or a webhook can pick up. Once Outpero receives the lead, it dials within 30 seconds. The delay that matters is usually upstream, so check how often your lead sync runs and set it to the fastest option available. Website and TradeIndia enquiries can be routed the same way.
Can it tell genuine buyers from traders and students?
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It asks what a good inside-sales executive would: who the buyer is, whether the material is for own use or resale, quantity, timeline, delivery location and GST number. Those answers, captured as fields, let you prioritise end users with real orders and route small or speculative enquiries into a cheaper follow-up track. Over time, the data also shows which lead categories bring real buyers.
What reaches the sales team?
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A complete requirement sheet for each lead — product, specification, quantity, location, timeline, buyer type, GST number and next step — plus recording, transcript and summary. It arrives in the dashboard and at your webhook, so your CRM or a Google Sheet updates automatically. Sales engineers can quote the same day instead of spending the morning gathering basics over the phone.
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Jobs it does for you
Manufacturing & B2B by city
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Hear Manufacturing & B2B’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
