Instant calling or a bulk campaign
AI Calls for Lead Qualification
An AI voice agent for lead qualification calls each enquiry, asks your qualifying questions in the caller's language and tags the lead hot, warm or cold before a salesperson spends time on it. Outpero runs it on new leads within 30 seconds or on an uploaded list of older enquiries, and returns budget, timeline, need and decision-maker as structured fields to your dashboard, CRM webhook or a Google Sheet.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Calls for Lead Qualification: the short version
| How it works here | |
|---|---|
| How it starts | Runs on a trigger or on a list, depending on the job |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Budget, Timeline to buy, Need or use case, Decision-maker |
| You measure it by | share of leads reaching sales already scored, and sales hours saved on unqualified leads |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why lead qualification breaks when people do it
Most Indian sales teams buying leads from Meta, IndiaMART or property portals find that a large share are wrong numbers, students, competitors checking prices or people who clicked by mistake. Telecallers paid ₹15,000–₹25,000 a month spend most of the day on these calls, tire of the repetition, skip questions and write 'interested' in the CRM for anyone who was polite. By the time a senior closer sees the list, the genuinely ready buyers are buried under people who were never going to buy.
Step by step
How it works
- 01Define the qualifying questions and the rule for hot, warm and cold, for example a budget above ₹50 lakh and a purchase within three months counts as hot.
- 02Point new leads at the agent through a webhook, Zapier or Make, or upload a CSV of older enquiries as a bulk campaign.
- 03The agent calls, confirms the enquiry and works through the questions conversationally, asking a narrower follow-up when an answer is vague.
- 04It handles common objections from your knowledge base, and for hot leads books a meeting in the closer's calendar or sends a WhatsApp follow-up on the same call.
- 05Each answer is written to a custom field, with the score, summary and recording sent to your webhook or written into a live Google Sheet.
Hear how a call goes
A sample lead qualification call
An enquiry for a hiring software demo, called from a webhook; the agent scores the lead against three questions. · Runs in Hindi with English words; shown here in English.
- Outpero AIHello, am I speaking with Neha Kapoor? I'm an AI assistant from HireDesk. You asked about our hiring software yesterday. I have two or three quick questions so the right person can call you. Is that okay?
- CallerSure, but quickly, I'm between meetings.
- Outpero AIOf course. How many people are on your hiring team right now?
- CallerWe hire a lot, so it's a decent size.
- Outpero AIJust so I note it correctly, is that closer to two or three recruiters, or more than ten?
- CallerAround six recruiters.
- Outpero AIThanks. Are you using any tool today, or tracking candidates in spreadsheets?
- CallerExcel mostly. I'm not the final decision-maker though, my director signs off.
- Outpero AIThat helps to know. Would it be useful to book a 30-minute demo where your director can join too? I can see Thursday at 3 pm open.
- CallerThursday at 3 works. Send the details to me on WhatsApp.
- Outpero AIDone, Thursday at 3 pm is booked, and the details are on their way on WhatsApp. Thank you, Neha ji.
Fields captured: team size about 6 recruiters, current tool Excel, role influencer not decision-maker, director to attend. Score set to hot, demo booked Thursday 3 pm, summary and recording sent to the webhook with a note that the director must be invited.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: share of leads reaching sales already scored, and sales hours saved on unqualified leads.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Website demo-request form | The form posts name, phone, company and message to an Outpero webhook so the call starts while the visitor is still at their desk. |
| Zapier or Make from ad platforms | A scenario passes each new Meta or Google lead into Outpero along with the campaign name, so the agent knows what was promised. |
| CSV of older enquiries | Upload a spreadsheet of past leads as a bulk campaign to re-qualify them against today's rules in one afternoon. |
| Live Google Sheet | Each scored answer is written to a sheet row, so the closer sees budget, timeline and decision-maker before ringing. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
जी, आपने hiring software के लिए enquiry की थी — बस दो-तीन सवाल हैं, आपकी team में अभी कितने लोग हैं और कब तक start करना चाहेंगे?
“You enquired about our hiring software — just two or three questions: how many people are on your team right now, and when would you like to start?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What lead qualification would cost you
Estimate: lead qualification
Defaults are an example for leads qualified, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 5,460 min
- Calling (₹5/min)
- ₹27,300
- Number + 3 channels
- ₹1,947
- Subtotal
- ₹29,247
- GST (18%)
- ₹5,264
About ₹19 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Share of leads fully scored | If many calls end with blank fields, your questions are too long or too early in the call and need trimming. |
| Hot-lead conversion at the closer | If hot leads rarely turn into deals, your hot rule is too loose; tighten the budget or timeline condition. |
| Decision-maker identified | A low rate means the question is asked too bluntly; softer phrasing usually gets the real signer's name. |
| Disqualification reasons | A pile of one reason, such as wrong budget, tells you to fix the ad targeting rather than the calling. |
- !Writing an interrogation of eight or more questions instead of the three that truly decide hot, warm or cold.
- !Leaving the hot, warm and cold rule vague, so scores shift from call to call.
- !Not giving the agent an answer for common objections, so it drops out at the first pushback.
- !Treating a disqualified lead as dead rather than tagging the reason and revisiting later.
If your offer needs a long consultative discovery, such as a bespoke enterprise deal, an AI call should only open the door. It is also not useful when every lead is already hot and simply needs a quick human reply.
Questions people ask
Can the AI follow BANT or our own qualification framework?
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Yes. You write the questions and the scoring rule in plain language — BANT, CHAMP or the checklist your sales head already uses — and the agent asks them naturally rather than like a form. Each answer is captured as a separate field, so you can filter the leads database by budget band or timeline and export the result as CSV.
What if the lead gives a vague answer like 'depends'?
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The agent asks a narrower follow-up, the way a good telecaller would: 'Roughly under ₹10 lakh or above?' If the lead still will not commit, it records the answer as unclear rather than guessing, and the transcript shows exactly what was said, so your team can decide whether the lead deserves a human call.
Does qualification work on old, cold leads too?
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Yes. Upload the list as a CSV and run it as a bulk campaign with a calling window and retries. Older leads need a different opening — remind them when and where they enquired — and a softer first question about whether they are still looking. Leads who say they have already bought elsewhere are tagged so you stop paying to chase them.
How does a qualified lead reach our CRM?
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After each call, Outpero sends the recording, transcript, summary, sentiment and every custom field to your webhook, which can create or update the record in Zoho, LeadSquared, HubSpot or any CRM that accepts an API call. Teams without a CRM can have the agent write each result into a Google Sheet live during the call.
Should a human still call the hot leads?
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Usually, yes. For high-value sales such as property, loans or B2B software, the AI's job is to remove the noise and hand over a short list with context, not to close. Many teams let the agent book the meeting straight into the closer's calendar, so the salesperson's first contact is a scheduled conversation with a buyer who has already stated a budget.
How much does an AI voice agent for lead qualification cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
Keep reading
Industries that use it
Enterprise and custom: volume plans go as low as ₹3.5/min, quoted on your needs.
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