Bulk campaign or voice broadcast
AI Calls for Product Launch Announcements
Product launch announcement calls use an AI voice agent to tell existing customers and past enquirers about a new model, course, project or branch personally, and then ask whether they are interested. Unlike a recorded voice blast, Outpero holds a two-way conversation, responds to basic questions from the launch details you provide, and books visits or sends links on WhatsApp to those who say yes.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Calls for Product Launch Announcements: the short version
| How it works here | |
|---|---|
| How it starts | Works through a list you upload or schedule |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Interest level, Preferred variant, course or branch, Visit or demo booked, Questions asked |
| You measure it by | launch-week visits or pre-bookings per 100 connected calls |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why product launch announcement calls breaks when people do it
Launches in India are usually announced by SMS, WhatsApp broadcasts and pre-recorded voice blasts, all of which are one-way and easy to ignore. A recorded blast cannot tell a customer whether the new model comes in automatic or whether the new branch is near their locality, so interested people do not act and everyone else feels spammed. Calling the full customer base personally before launch day is not possible with a normal-sized team.
Step by step
How it works
- 01Segment the list into past buyers, recent enquirers and lapsed customers likely to care about the launch; DND screening runs before dialling.
- 02Give the agent the launch facts: price range, dates, variants, location, launch offers and what it must not promise.
- 03Schedule the campaign in calling windows in the days before launch, with as many channels as you want calls running at once.
- 04The agent announces the launch, handles questions from the launch facts, and books a visit, demo or pre-booking callback, or sends the brochure link on WhatsApp.
- 05Interest levels and the questions customers asked are captured, so your team knows what buyers care about before launch day.
Hear how a call goes
A sample product launch announcement calls call
Pre-launch call to a past showroom visitor, three days before an electric scooter launch in Bengaluru. · Runs in Hindi with English words; shown here in English.
- Outpero AIHello, is this Ravi Kumar? This is the AI assistant of Urban Wheels. You visited our showroom earlier, so we are telling you first: our new electric scooter launches this Sunday.
- CallerOh, nice. I was waiting for something like this. What is the price?
- Outpero AIThe final price is announced on launch day. What I have are the launch-day details: the unveil is at 11 am at the showroom, with test rides available. Shall I book you a ride slot?
- CallerYes. And range? What is the range on one charge?
- Outpero AII do not have the range figure, so I will note it as your question and our team will share it. Which time works for the test ride, 11:30 or 2 pm?
- Caller2 pm, I will come with my wife.
- Outpero AIBooked for Sunday 2 pm, two people. Do you prefer the black or the white variant for the ride?
- CallerThe white one, please.
- Outpero AINoted. I am sending the brochure link and the showroom location on WhatsApp now.
- CallerFine, thank you. Please do not call me again after launch, I will come on my own.
- Outpero AIUnderstood, I will record that. Thank you, Ravi ji.
Fields captured: high interest, preferred variant white, launch-day test ride booked Sunday 2 pm for two, questions asked (price, range), do-not-call requested after launch. Brochure link and location sent on WhatsApp; range question passed to the sales team.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: launch-week visits or pre-bookings per 100 connected calls.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Showroom visitor register | Past visitors and test-ride customers exported as CSV from your DMS or enquiry sheet are uploaded as the first segment, called before the general list. |
| Previous buyers segment | A CRM report of earlier purchasers is exported as CSV or pushed through Zapier or Make, with the model they own so the opener can match the upgrade. |
| Recent online enquiries | Enquiries from the last few months on Meta, Google and portals are exported to a CSV and kept as a separate list with their own opener. |
| Pre-booking and waitlist form | Form entries for early access are posted by webhook so those customers are called first, with their chosen variant already known. |
| Launch facts sheet | The price range, dates and offers go into the agent's knowledge base before launch; updates on launch day are edited there, and nothing outside it is quoted. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते रवि जी, आप पहले हमारे showroom आए थे, इसलिए सबसे पहले आपको बता रहे हैं — नया electric scooter इस Sunday launch हो रहा है। क्या मैं launch day का test ride slot book कर दूँ?
“Hello Ravi, you have visited our showroom before, so we're telling you first — the new electric scooter launches this Sunday. Shall I book you a test ride slot on launch day?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What product launch announcement calls would cost you
Estimate: product launch announcement calls
Defaults are an example for customers told about the launch, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 9,750 min
- Calling (₹5/min)
- ₹48,750
- Number + 4 channels
- ₹2,596
- Subtotal
- ₹51,346
- GST (18%)
- ₹9,242
About ₹8 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Interest level split by segment | If past buyers show far more interest than lapsed enquirers, shift calling effort and offer wording to the strong segment. |
| Visits or demos booked for launch day | Compare against slots you can handle; an overbooked day means space the slots across more hours. |
| Questions asked on the call | Repeated questions the agent could not answer are gaps in the launch facts, so fill them before the next wave. |
| Do-not-call requests | A high share suggests the list is too broad or the number of attempts too high; trim both for the next launch. |
- !Letting the agent quote a price or a feature that has not been confirmed. State clearly what it must not promise.
- !Calling everyone on the list on the same day, then having no showroom capacity for the booked slots.
- !Using one script for buyers, enquirers and lapsed customers. Each should hear a different reason why the launch matters to them.
- !Starting too early. A call two weeks ahead is forgotten; the last few days before launch work best.
If you do not yet have final launch facts or pricing, the call has nothing to say. A single plain announcement is better served by voice broadcast, while a premium unveiling by invitation should come from a person.
Questions people ask
How is an AI launch call different from a voice broadcast?
+
A voice broadcast plays the same recording to everyone and can, at best, take a keypress. An AI voice agent holds a conversation: it can tell a customer whether the new project has 3 BHK units, which branch is nearest, or what the launch offer is, and then book a visit. You also get a transcript and outcome for every call, not just a delivery report.
Can customers pre-book or pay a token amount on the call?
+
The agent does not take card or UPI details on the call. It sends a pre-booking or token payment link on WhatsApp while the customer is still on the line, and records that it was sent. If your payment system reports back, a follow-up campaign calls only those who started but did not complete the pre-booking.
Is a launch announcement call promotional under TRAI rules?
+
Generally yes. Announcing a new product is promotional communication under TRAI's TCCCP regulations, so numbers that have blocked promotional calls on the DND registry should not be called. Outpero screens DND before a bulk campaign dials and calls from a DLT-registered line. Customers who ask not to be called again are logged so you can leave them out of future campaigns.
How many customers can we reach before launch day?
+
How many calls run at once depends on your channels, where each channel is one call at a time and extra channels are ₹649/month each. With launch calls usually lasting one to two minutes, a few thousand customers can be reached over two or three days of calling windows. Start with past buyers and recent enquirers, who are most likely to convert, before calling older lists.
Can launch calls run in different languages for different cities?
+
Yes. Run separate campaigns per region — Tamil for Chennai and Coimbatore customers, Kannada for Bengaluru and Mysuru, Marathi for Pune and Nagpur — or use Hindi or Indian English for mixed lists. In every language the agent switches to English mid-sentence when the customer does, which matters for model names and specifications that are always said in English.
How much does an AI voice agent for product launch announcement calls cost?
+
Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
Keep reading
Industries that use it
Enterprise and custom: volume plans go as low as ₹3.5/min, quoted on your needs.
Get a custom quoteTry it in 30 seconds
Hear your business’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.