Bulk campaign or voice broadcast
AI Lead Nurturing Calls
Lead nurturing calls use an AI voice agent to call enquiries that were not ready to buy on a schedule — two weeks, a month, ahead of a season — to check whether anything has changed and book the next step when it has. Outpero runs nurturing as recurring bulk campaigns over your warm and cold lead lists, with retries and DND screening, and sends each answer back to your CRM.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Lead Nurturing Calls: the short version
| How it works here | |
|---|---|
| How it starts | Works through a list you upload or schedule |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Current readiness, Changes in requirement, New timeline, Next follow-up date |
| You measure it by | revived leads booked per nurture campaign |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why lead nurturing calls breaks when people do it
Most enquiries in India are not ready on day one: a family planning to buy a flat after Diwali, a student deciding after board results, a business owner waiting for the next financial year. Sales teams mark these 'call later' and rarely do, because fresh leads always look more urgent. Six months on, the CRM is full of leads that were paid for once and called once.
Step by step
How it works
- 01Export 'not now' and 'call later' leads from your CRM with their original requirement and the reason they paused.
- 02Set nurture intervals and time them around your buying seasons — before Diwali, admission cycles, financial year-end.
- 03The agent calls, refers to the original enquiry, asks what has changed and shares one useful update such as a new project, batch or offer.
- 04Ready leads are booked into your calendar for a visit, demo or meeting; the rest get a new follow-up date captured on the call.
- 05Leads who ask not to be called again are logged and excluded from future campaigns.
Hear how a call goes
A sample lead nurturing calls call
An outbound nurture call to a rooftop solar lead from May who said to call after the monsoon; his circumstances have changed. · Runs in Telugu with English words; shown here in English.
- Outpero AIHello, is this Mr. Ramesh Reddy? I am the AI assistant from SunBridge Solar, Hyderabad. You spoke to us in May about rooftop solar and said to call after the monsoon, so I am following up as promised.
- CallerOh yes, I remember. Actually things have changed. We are now building a house at my native place near Karimnagar, and I want it there.
- Outpero AIThank you for telling me. Is it a new house under construction, and roughly how many units of electricity does the family use in a month?
- CallerUnder construction, first floor is going on. For a family of five, maybe 400 units.
- Outpero AIUnderstood. We have also started a new batch of survey slots for Karimnagar district this month. Is there anything specific you are waiting on before you decide?
- CallerIs there a government subsidy? I heard about it but I do not know the process.
- Outpero AII cannot confirm the current subsidy rules or the amount from here, and I do not want to give you wrong information. I will note this question, and our advisor will explain the subsidy and paperwork when he calls you. Would a site survey in two weeks suit you?
- CallerYes, but after the slab is cast. Maybe after three weeks.
- Outpero AINoted. I will set the survey for the week of the 3rd of next month and call you a day before to confirm. I am also sending our Karimnagar contact details on WhatsApp.
- CallerFine, thank you.
Fields captured: new location (Karimnagar, under construction), about 400 units a month, subsidy question flagged for the advisor, survey tentatively set for the week of the 3rd, next follow-up date recorded. Moved from the nurture list to a booked-survey list; WhatsApp contact details sent; summary posted to the CRM.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: revived leads booked per nurture campaign.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| CRM export | Export leads marked not now or call later, with their original requirement and pause reason, as a CSV for a bulk campaign. |
| Webhook from CRM stage change | When a lead moves to a nurture stage, a CRM workflow rule can post it to Outpero with the follow-up date set. |
| Scheduled campaign | Set nurture intervals and calling windows around your buying seasons, such as after the monsoon or before the financial year-end. |
| Calendar for site visits | Connect the survey or demo calendar so a ready lead is booked into an open slot during the same call. |
| Do-not-call list sync | Leads who ask not to be called are sent back by webhook so your CRM can exclude them from later campaigns. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते विकास जी, आपने March में हमसे 3 BHK के बारे में बात की थी और कहा था Diwali के बाद decide करेंगे। अब आपका plan कैसा चल रहा है?
“Hello Vikas, you spoke to us in March about a 3 BHK and said you would decide after Diwali. How are your plans coming along now?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What lead nurturing calls would cost you
Estimate: lead nurturing calls
Defaults are an example for nurture follow-up calls, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 6,240 min
- Calling (₹5/min)
- ₹31,200
- Number + 3 channels
- ₹1,947
- Subtotal
- ₹33,147
- GST (18%)
- ₹5,966
About ₹11 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Leads who changed requirement | Count how many say their need changed; it shows whether your original qualification still describes who is in the list. |
| Leads moved to ready | Read the number who are ready to meet against the number reached, per nurture round, to decide how often to call. |
| Do-not-call requests | A rising share means you are calling too often or at the wrong time; space the rounds further apart. |
| Next follow-up dates captured | These show real intent timelines; check that your team actually acts on them rather than letting them lapse. |
- !Calling every old lead at the same interval, instead of timing calls around when each person said they would decide.
- !Opening without referring to the original enquiry, so the lead feels they are being cold-called.
- !Ignoring a do-not-call request and calling again in the next round.
- !Letting the agent answer subsidy, legal or price questions that need an advisor's current knowledge.
Do not use it for leads who never gave consent to be contacted, or for products with no repeat reason to call. It does not replace a salesperson's relationship with high-value accounts.
Questions people ask
How often should we call leads in a nurture campaign?
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Tie it to the reason they paused, not a fixed calendar. A buyer waiting for a bonus is called just after appraisal season; a student waiting for results is called the week results come out; a 'next quarter' business lead is called a fortnight before the quarter starts. Between those points, one call every four to six weeks is usually enough without becoming a nuisance.
What should a nurture call say?
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Remind the lead of their original enquiry, ask one question about what has changed, and offer one genuinely useful update — a new tower launch, a fresh batch, a revised price. If they are ready, book the next step; if not, agree on when to call again. Short, specific calls keep leads warm; generic 'just checking in' calls make them stop picking up.
Do nurture calls need DND screening?
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If the call promotes something, TRAI's TCCCP regulations apply, and numbers that have blocked promotional calls on the DND registry should not be called unless you have the customer's consent. Outpero screens DND before a bulk campaign dials and calls from a DLT-registered line. Leads who ask to stop are logged, so you can respect that in every future campaign.
How is this better than WhatsApp or email nurturing?
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It works alongside them rather than replacing them. WhatsApp and email are cheap for updates, but a call is what turns 'maybe after Diwali' into a booked site visit, because the lead has to respond. The agent can send a WhatsApp message during the call with the brochure or location, so each channel does what it is good at.
What does a nurture campaign cost?
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Nurture calls are short, often one to two minutes. On Standard at ₹5 per connected minute, calling 2,000 old leads at an average of 1.5 minutes costs roughly ₹15,000, and unanswered calls cost nothing. There is no setup fee or monthly base fee, and credits never expire, so you can run campaigns only around your buying seasons.
How much does an AI voice agent for lead nurturing calls cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
Keep reading
Industries that use it
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