AI voice agents for edtech companies
Outpero gives edtech companies an AI employee that works the phones — calling every free-class and course enquiry within 30 seconds and booking the counselling session. It speaks Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switches to English the moment the caller does, and has no setup fee, with calls from ₹5/min.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
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Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
The problem in edtech companies
Edtech companies buy leads by the thousand through Meta ads, free masterclasses and scholarship tests, then hand them to counsellors who can manage perhaps a hundred dials a day. Leads called after a day convert far worse than those called while the learner is still on the page, and masterclass sign-ups go cold within hours. The sector also carries a reputation for aggressive sales calls, and consumer-protection authorities have been watching how courses are sold.
What the AI employee actually does
- 01Call every Meta, Google or landing-page lead within 30 seconds of sign-up, before the learner closes the tab
- 02Qualify the learner: current role or class, goal, time available per week and budget
- 03Book a counselling session or demo class into a counsellor's calendar, live on the call
- 04Run reminder calls before live masterclasses and webinars to lift attendance, with the joining link on WhatsApp
- 05Run nurturing campaigns to leads who attended a demo but did not enrol, ahead of the next batch start date
Businesses measure this on one number: counselling sessions booked per lead and cost per enrolment.
Hear how a call goes
A sample edtech companies call
A learner who registered for a free data-analytics masterclass through a Meta ad, called within a minute of sign-up · Runs in Hindi with English words; shown here in English.
- Outpero AIHello, am I speaking with Karan? I am an AI assistant from SkillNest, calling about the free data-analytics masterclass you just registered for.
- CallerYes, I just signed up. Who is this, a counsellor?
- Outpero AII am an AI assistant, and I am helping our counsellors reach people quickly. The masterclass is this Saturday at 11 am. May I ask what you do right now, so a counsellor can help in the right direction?
- CallerI am in final year of BCom. I want a job in analytics.
- Outpero AIGood. About how many hours a week could you give to learning, if you decided to join a course?
- CallerMaybe ten hours. Does your course give a job guarantee?
- Outpero AINo, and I will not say that on a call. What I can say is that the programme includes live classes and projects. A counsellor can explain the syllabus, the fee and how placement support actually works, so you can decide without pressure.
- CallerOkay. A friend of mine got very pushy calls from another company, so I do not want that.
- Outpero AIUnderstood, there is no obligation. Shall I book a 15-minute counselling slot on Sunday at 5 pm, after you have seen the masterclass?
- CallerSunday at 5 is fine.
- Outpero AIBooked. I am sending the masterclass joining link and the counselling time on WhatsApp now. Thank you, Karan.
Counselling slot booked for Sunday 17:00, learner profile captured (final-year BCom, analytics goal, about ten hours a week), masterclass link sent on WhatsApp, and job-guarantee question answered without any promise.
An example written to show the shape of the call, not a recording or a customer result.
Where the leads come from
Where edtech companies get their phone leads
- →Meta and Instagram lead ads promoting free masterclasses, demo classes and scholarship tests
- →Google Search and YouTube ads leading to course landing pages with a form
- →Webinar and masterclass registrations, exported from the webinar platform as a CSV or pushed by webhook
- →LinkedIn lead-gen forms for working-professional programmes
- →Learners who attended a demo but did not enrol, kept as a list for batch-start nurturing campaigns
Leads reach the agent by webhook, Zapier or Make, a CRM workflow, a CSV upload, or by parsing the alert email a portal sends — whichever your source supports.
Rules that shape the call
What edtech companies need to get right
| Rule or norm | What it means for the agent |
|---|---|
| Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 (CCPA) | The agent makes no promise of a guaranteed job, salary or rank, and describes placement support only in the words the company has approved. |
| Guidelines for Registration and Regulation of Coaching Centres, 2024 (Ministry of Education) | For coaching businesses that fall under the guidelines, the agent follows the published terms on claims and fees and does not push young learners. |
| TRAI Telecom Commercial Communications Customer Preference Regulations, 2018 | A learner who just signed up can be called about that sign-up; nurturing and next-batch campaigns are promotional and need DLT registration and DND screening. |
| Digital Personal Data Protection Act, 2023, including its provisions on children's data | For learners who may be minors, the agent checks age early and routes the call to a parent instead of proceeding with a child. |
General information, not legal advice. Calls also run under TRAI’s rules on DLT-registered lines and the DND registry.
Price it
What AI calling would cost a edtech business
Estimate: learner leads called
Defaults are an example for learner leads called, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 18,720 min
- Calling (₹5/min)
- ₹93,600
- Number + 5 channels
- ₹3,245
- Subtotal
- ₹96,845
- GST (18%)
- ₹17,432
About ₹9 per connected call before GST.
Run it well
What to track
| Track | How to read it |
|---|---|
| Registrants reached in the first minutes | This measures speed to contact, which is what separates a live lead from one that has closed the tab. |
| Masterclass attendance among those called | Compare called with uncalled registrants; the difference is the value of the reminder call. |
| Counselling sessions booked and kept | A booked slot that is not attended is a counsellor hour wasted, so track both numbers. |
| Complaints about sales calls | In this sector reputation matters; watch call logs for learners who ask to stop and make sure they are honoured. |
How it opens the call
Hi, मैं Data Science course की team से बात कर रही हूँ। आपने अभी free masterclass के लिए register किया — आप अभी job करते हैं या student हैं?
“Hi, I'm calling from the Data Science course team. You just registered for the free masterclass — are you working right now or a student?”
Natural Hindi with English mixed in the way callers actually speak — and it can run the same call in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Edtech — questions people ask
Can an AI voice agent work for edtech companies?
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Yes. Outpero's AI voice agent handles edtech companies calls end to end — calling every free-class and course enquiry within 30 seconds and booking the counselling session. It works 24 hours a day in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switching to English the moment the caller does.
What does an AI voice agent do for edtech companies?
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For edtech companies, an Outpero AI employee will call every Meta, Google or landing-page lead within 30 seconds of sign-up, before the learner closes the tab; qualify the learner: current role or class, goal, time available per week and budget; book a counselling session or demo class into a counsellor's calendar, live on the call; run reminder calls before live masterclasses and webinars to lift attendance, with the joining link on WhatsApp. Every call is recorded, transcribed and summarised automatically.
How much does an AI voice agent cost for edtech companies in India?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. A full-time telecaller doing the same job costs around ₹18,000 a month, works one shift and handles one call at a time. Prices exclude 18% GST.
How fast does it respond to a new edtech companies enquiry?
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Under 30 seconds from the enquiry landing. That matters here because edtech companies buy leads by the thousand through Meta ads, free masterclasses and scholarship tests, then hand them to counsellors who can manage perhaps a hundred dials a day. Leads called after a day convert far worse than those called while the learner is still on the page, and masterclass sign-ups go cold within hours. The sector also carries a reputation for aggressive sales calls, and consumer-protection authorities have been watching how courses are sold.
Will an AI agent make our sales calls feel more pushy?
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It should do the opposite. The agent asks a few qualifying questions, explains the course honestly using the facts you provide, and books a session only if the learner wants one. It does not invent scarcity, fake deadlines or guaranteed placements, and you should not script it to. The Central Consumer Protection Authority's 2023 guidelines on dark patterns cover false urgency, and every call is recorded for audit.
Can it handle questions about EMI and course-fee financing?
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It can describe the payment options you list — full payment, instalments, no-cost EMI through a named lending partner — and capture whether the learner wants financing. It does not assess eligibility or promise approval; that is the lender's process. Most edtech teams have the agent flag finance interest so the counsellor brings the right options to the session. Nobody is signed up for a loan on the call.
What happens to leads who say 'call me later'?
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The agent asks for a convenient time and records it, and the lead can be added to a follow-up campaign at that hour, with retries if the learner does not pick up. Everything is captured as a field — goal, background, preferred callback time, objection — so counsellors pick up mid-conversation rather than starting again. Leads who say they are not interested are marked so they stop receiving calls.
How do we measure whether it is working?
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Compare cost per counselling session and cost per enrolment for leads the agent called against your counsellor-only baseline over similar ad spend. The dashboard shows pickup, call outcome and sessions booked; your CRM shows enrolments. Also watch the show-up rate for booked demos, because a faster first call often reaches learners while they are still interested, and that carries through to the session.
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Hear Edtech’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
