AI voice agents for digital marketing and lead-gen agencies
Outpero gives digital marketing and lead-gen agencies an AI employee that works the phones — calling every client lead within 30 seconds of the form being filled and passing a qualified, recorded lead to the client's team. It speaks Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switches to English the moment the caller does, and has no setup fee, with calls from ₹5/min.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
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Hear Digital Marketing and Lead-Gen Agencies’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
The problem in digital marketing and lead-gen agencies
An agency is judged on the leads it delivers, but the client's result depends on what happens to them after the form is filled. Clients' sales teams call slowly, or not at all, and then blame the lead quality. The agency spends its time defending a cost per lead when the real problem is a lead that has waited six hours and gone cold. Proving that the leads were reached, and what they said, is hard without call evidence.
What the AI employee actually does
- 01Call each lead from a client's Meta lead ad, Google lead form or landing page within 30 seconds, through a webhook, Zapier or Make
- 02Qualify against the client's criteria, such as budget, location, product interest and timeline, and capture answers as custom fields
- 03Filter out wrong numbers, duplicates and not-interested leads, so the client only receives people who confirmed interest
- 04Book the client's appointment or demo straight into their calendar during the call
- 05Send recording, transcript and summary to the client's CRM or sheet so the agency can show what was said
Businesses measure this on one number: share of leads reached and qualified within five minutes, and cost per qualified lead.
Hear how a call goes
A sample digital marketing and lead-gen agencies call
A Meta lead-ad form for a client's interior-design business is filled in Nagpur; the agent calls within 30 seconds on the client's behalf, and the client serves only Mumbai and Pune. · Runs in English with Hindi words; shown here in English.
- Outpero AIHello, this is the AI assistant calling for Casa Interiors, following your enquiry form just now. Am I speaking with Priya? Do you have a minute to answer a few quick questions about your project?
- CallerYes, I just filled it. I am looking for interiors for a new flat.
- Outpero AIThank you. What size is the flat, 2 BHK or 3 BHK, and when will you get possession?
- Caller3 BHK, possession in about three months.
- Outpero AIGood. Roughly what budget have you set for the interiors, and which city is the flat in?
- CallerAround fifteen lakh. The flat is in Nagpur.
- Outpero AIThank you for telling me. Casa Interiors currently takes projects only in Mumbai and Pune, so their design team cannot take up a Nagpur project. I am sorry I could not offer more.
- CallerOh, the ad did not say that. Do they have a partner in Nagpur?
- Outpero AII do not have any information about a partner, so I will not guess. I can note that you are interested and pass it to the team in case they open in Nagpur. Is that all right with you?
- CallerYes, note it. Thanks for being clear.
Lead qualified against the client's criteria: city (Nagpur) is outside the Mumbai and Pune service area, so the lead is tagged out-of-area and not passed to the client's sales team. Details (3 BHK, budget about 15 lakh, possession in three months) saved with consent, recording and transcript attached for the agency's report.
An example written to show the shape of the call, not a recording or a customer result.
Where the leads come from
Where digital marketing and lead-gen agencies get their phone leads
- →Meta lead-ad forms, delivered to Outpero by webhook, Zapier or Make
- →Google Ads lead-form assets and landing-page forms
- →LinkedIn lead-gen forms for B2B clients
- →WhatsApp click-to-chat ads, where the enquirer shares a phone number
- →The client's own website forms and the CRM or sheet where they land
- →Offline campaign sheets, such as expo visitor lists or call-in numbers, uploaded as a CSV
Leads reach the agent by webhook, Zapier or Make, a CRM workflow, a CSV upload, or by parsing the alert email a portal sends — whichever your source supports.
Rules that shape the call
What digital marketing and lead-gen agencies need to get right
| Rule or norm | What it means for the agent |
|---|---|
| Meta and Google lead-form policies and the consent shown on the form | The person has given their number for the advertiser to contact them. The agent states on whose behalf it calls and uses the data only for that client's enquiry. |
| ASCI Code for self-regulation of advertising | Claims made in ads and on calls for the client must be substantiated. The agent states only offers and claims the client has approved. |
| TRAI Telecom Commercial Communications Customer Preference Regulations, 2018 | Calling a person who submitted a form is a response to that enquiry. Calls to purchased or scraped lists are promotional, DND-screened and not something to run on a client's name. |
| Digital Personal Data Protection Act, 2023 | The client is responsible for the lead data and the agency processes it for them. Recordings and captured fields go only to that client's webhook, CRM or sheet. |
General information, not legal advice. Calls also run under TRAI’s rules on DLT-registered lines and the DND registry.
Price it
What AI calling would cost a digital marketing and lead-gen agencies business
Estimate: client leads called
Defaults are an example for client leads called, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 15,600 min
- Calling (₹5/min)
- ₹78,000
- Number + 6 channels
- ₹3,894
- Subtotal
- ₹81,894
- GST (18%)
- ₹14,741
About ₹10 per connected call before GST.
Run it well
What to track
| Track | How to read it |
|---|---|
| Leads reached by call | Separates leads who answered from numbers that were wrong, switched off or never picked up. |
| Qualified leads against the client's criteria | Shows how many reached the client's team meeting their stated budget, location and product interest, rather than raw form fills. |
| Out-of-area and not-interested filtered | Counts leads removed before the client's team spent time, which helps explain cost per lead honestly. |
| Appointments booked per qualified lead | Tells you whether the client's follow-up converts, with recordings as evidence in the monthly report. |
How it opens the call
नमस्ते, आपने अभी हमारे ad पर form भरा था, जिसमें आपने interior design के बारे में पूछा था। क्या मैं आपका project type और budget जान सकता हूँ, ताकि सही team आपसे बात करे?
“Hello, you just filled in a form on our ad asking about interior design. May I know your project type and budget, so that the right team can speak to you?”
Natural Hindi with English mixed in the way callers actually speak — and it can run the same call in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Digital Marketing and Lead-Gen Agencies — questions people ask
Can an AI voice agent work for digital marketing and lead-gen agencies?
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Yes. Outpero's AI voice agent handles digital marketing and lead-gen agencies calls end to end — calling every client lead within 30 seconds of the form being filled and passing a qualified, recorded lead to the client's team. It works 24 hours a day in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switching to English the moment the caller does.
What does an AI voice agent do for digital marketing and lead-gen agencies?
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For digital marketing and lead-gen agencies, an Outpero AI employee will call each lead from a client's Meta lead ad, Google lead form or landing page within 30 seconds, through a webhook, Zapier or Make; qualify against the client's criteria, such as budget, location, product interest and timeline, and capture answers as custom fields; filter out wrong numbers, duplicates and not-interested leads, so the client only receives people who confirmed interest; book the client's appointment or demo straight into their calendar during the call. Every call is recorded, transcribed and summarised automatically.
How much does an AI voice agent cost for digital marketing and lead-gen agencies in India?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. A full-time telecaller doing the same job costs around ₹18,000 a month, works one shift and handles one call at a time. Prices exclude 18% GST.
How fast does it respond to a new digital marketing and lead-gen agencies enquiry?
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Under 30 seconds from the enquiry landing. That matters here because an agency is judged on the leads it delivers, but the client's result depends on what happens to them after the form is filled. Clients' sales teams call slowly, or not at all, and then blame the lead quality. The agency spends its time defending a cost per lead when the real problem is a lead that has waited six hours and gone cold. Proving that the leads were reached, and what they said, is hard without call evidence.
How does an agency connect a client's ads to the AI calls?
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Through whatever carries the lead: Meta and Google lead forms, a website form or a CRM can pass new leads to Outpero by Zapier, Make or a webhook. Each lead triggers a call within 30 seconds. Most agencies set up one Outpero employee per client, with that client's script and fields, so results and instructions never mix between accounts.
Can an agency show clients proof that leads were called?
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Yes. Each call has a recording, full transcript, summary, sentiment and the fields you asked for, and the call log shows the credits it used. These can be sent to your webhook or exported as CSV for client reports. Unanswered calls are not billed. Clients can see how many leads were reached, what they said and which were booked.
What does it cost an agency to run calls for clients?
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Calls cost from ₹5 a minute of connected talk time on Standard and ₹6.8 on Premium, with no setup fee and no subscription. A dedicated +91 number is ₹649 a month and includes one channel; each extra channel, which is one more call at a time, is ₹649 a month. Prices exclude 18% GST. High volumes get custom rates and setup help.
Will calling leads that filled a form count as cold calling?
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A person who filled a form on a client's ad has asked to be contacted, so the follow-up is a response to their enquiry rather than a cold call. Keep the call tied to the enquiry, make sure the form tells people they may be called, and use DND screening for any list you upload. Consent and the content of the call remain the responsibility of the client and the agency.
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Hear Digital Marketing and Lead-Gen Agencies’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
