Bulk campaign or voice broadcast
AI Cold Calling
AI cold calling means an AI voice agent works through a prospect list, opens with a short pitch, asks a few qualifying questions and books a meeting or visit with anyone interested. Outpero runs cold calling as a bulk campaign with DND screening, calling windows, retries and as many calls at once as you have channels, so your sales team only talks to prospects who have already said yes.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
AI Cold Calling: the short version
| How it works here | |
|---|---|
| How it starts | Works through a list you upload or schedule |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Interest level, Decision maker (yes / no), Current solution or provider, Budget and timeline |
| You measure it by | meetings booked per 1,000 dials |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why AI cold calling breaks when people do it
Cold calling in India is a volume game with low connect rates, heavy telecaller attrition and strict rules. A telecaller makes dozens of dials for a handful of real conversations, the same opening line wears them down by afternoon, and a new hire is always relearning the script. TRAI's TCCCP regulations add DND screening and registered-sender requirements that informal teams often get wrong, and repeated complaints put the calling number at risk.
Step by step
How it works
- 01Upload your prospect list with name, company and any context; Outpero screens DND numbers before dialling.
- 02Write a 20-second opener and three or four qualifying questions, then test the agent by calling your own number.
- 03Schedule the campaign inside your calling window with as many channels as you want calls running at once, and retries for unanswered numbers.
- 04The agent pitches, handles common objections, qualifies, and books a meeting into your calendar with details sent on WhatsApp.
- 05Review recordings, transcripts and outcomes, adjust the opener, and run a second pass on prospects who asked to be called later.
Hear how a call goes
A sample AI cold calling call
An outbound campaign by a rooftop solar installer to homeowners in a Nagpur colony list, mid-morning. · Runs in Hindi with English words; shown here in English.
- Outpero AIHello, this is the AI assistant of SunGrid Solar. I am calling about rooftop solar for homes. Do you have two minutes?
- CallerWho gave you my number? I did not ask for anything.
- Outpero AIYour number is on a list of homeowners in your area that we call. If you prefer not to be called again, I can remove you right now.
- CallerHmm. What do you want to say, quickly?
- Outpero AIRoughly how much is your home's monthly electricity bill? Solar usually brings it down quite a bit.
- CallerAround 5,000 to 6,000 in summer. It is my own house, two floors.
- Outpero AIThank you. Is the roof free and open to the sun, and are you the person who decides about this?
- CallerRoof is free. I decide, my brother lives upstairs but it is my house.
- Outpero AIThen a short free site survey would tell you the system size and cost. Would Sunday at 11 am work for the engineer to come?
- CallerSunday morning is okay.
- Outpero AIBooked for Sunday at 11 am. I will send the details on WhatsApp. Thank you, and I will not call again if you tell me not to.
Fields captured: own two-floor house, free roof, decision maker, summer bill 5,000-6,000 a month, interest level medium. Survey meeting booked Sunday 11 am; details sent on WhatsApp. Caller challenged the source of the number; the agent answered honestly and offered removal.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: meetings booked per 1,000 dials.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| Prospect list upload | Upload a CSV with name, phone, locality and any context column, and Outpero screens against DND before the campaign dials a single number. |
| Lists from industry directories | Business listings exported from your own directory research are cleaned into CSV and loaded with a segment column so each sector gets a different opener. |
| CRM segment export | A CRM report of cold or dormant leads is exported as CSV or sent in batches through Make so the same prospect is not called twice by sales and by Outpero. |
| Meeting outcomes to your calendar | Booked meetings are written to the sales calendar live, and call outcomes are sent by webhook to the CRM for the sales rep. |
| Do-not-call register | People who ask not to be called are logged and pushed to your internal suppression list, so later uploads exclude them. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते, मैं SunGrid Solar से बोल रहा हूँ। आपके घर का बिजली bill महीने में लगभग कितना आता है? Rooftop solar से usually वो काफी कम हो जाता है — दो minute बात कर सकते हैं?
“Hello, this is SunGrid Solar calling. Roughly how much is your home's monthly electricity bill? Rooftop solar usually brings it down a lot — can we talk for two minutes?”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What AI cold calling would cost you
Estimate: AI cold calling
Defaults are an example for prospects dialled, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 11,700 min
- Calling (₹5/min)
- ₹58,500
- Number + 5 channels
- ₹3,245
- Subtotal
- ₹61,745
- GST (18%)
- ₹11,114
About ₹8 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Connect rate versus conversations lasting past the opener | If people connect but hang up within seconds, the opener needs rewriting, not the list. |
| Meetings booked per connected conversation | Compare across list segments to see where the pitch fits; one good segment beats a large cold one. |
| Do-not-call requests | A rising share means the list source or calling time is wrong; fix this before scaling channels. |
| Top objection captured | Three repeated objections give you the next version of the script; do not try to answer all of them at once. |
- !Opening with a long company pitch. The first 20 seconds must give the person a reason to stay on the line.
- !Skipping DND screening or calling outside permitted hours. Follow TRAI rules and your own calling window.
- !Buying a huge list and launching blind. Test on a few hundred numbers and listen to recordings first.
- !Pretending to be a person. The agent should say it is an AI and answer honestly when asked where the number came from.
Large enterprise deals and sensitive sectors need a researched, human first contact. If your list is not consented or screened, cold calling at volume is a compliance risk and should wait.
Questions people ask
Is AI cold calling legal in India?
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Commercial calling in India is governed by TRAI's Telecom Commercial Communications Customer Preference Regulations, 2018. Promotional calls must not go to numbers that have blocked that category on the DND (NCPR) registry and must come from registered senders. Outpero screens DND before dialling and calls from a DLT-registered line, but you remain responsible for where the list came from and the consent behind it. Bought lists with no consent trail are where most complaints start.
What pickup rate should we expect from AI cold calls?
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Lower than for warm leads, and it depends far more on the list than on the caller. People who downloaded a brochure or visited your stall pick up much more often than a scraped directory. Retries at different times of day help, and since you pay only for connected talk time, unanswered dials cost nothing. Track connect rate by list source and stop buying lists that do not perform.
When is AI cold calling the wrong choice?
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When each deal needs a long, consultative first conversation — enterprise sales, high-ticket wealth advice, or anything where the prospect expects to speak with a senior person. It is also a poor fit for lists without any consent trail. AI cold calling works best for high-volume, short-qualification motions such as rooftop solar, home services, SME software and interior design consultations, where the goal is to find the interested few and book them with a person.
How many cold calls can the agent make in a day?
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How many calls run at once depends on your channels: a channel is one call at a time on your number, the ₹649/month number includes 1, and each extra channel is ₹649/month. Each channel works through roughly 55 dials an hour, so in practice your channels, calling window and list size set the pace. The agent does not tire, so the last call of the day gets the same opener as the first.
What does AI cold calling cost compared with a telecaller?
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A human telecaller in India costs roughly ₹15,000 to ₹25,000 a month, works one shift and handles one call at a time. With Outpero you pay only for connected talk time: ₹5 per minute on Standard, the tier most bulk campaigns use, and ₹6.8 on Premium. There is no setup fee or monthly base fee, and a dedicated number is ₹649 a month.
How much does an AI voice agent for AI cold calling cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
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