Hindi and English Sales Call Scripts to Reuse in an AI Agent
A reusable telesales script for an AI agent is short, names the business and says it is an AI in the first sentence, asks one question at a time and always ends on a choice of two slots. Below are five ready templates in Hindi with English words mixed in, each with an English version, plus an objection bank and a test routine. Replace the brackets and adapt the tone to your customers.
What makes a script reusable in an AI agent
A human telecaller can wander off the script and recover. An AI agent follows the instructions you write, so the script has to be tidy: one goal, short replies, a clear next step and a plan for every common no. That discipline is also what makes a telesales script example reusable. You change the brackets, not the structure.
These templates are meant to sit inside the brief you give an Outpero AI employee: its purpose, the language, the questions to ask, what it may promise and what it should do when the caller says no. The agent does not recite them word for word; it follows their shape and speaks naturally in Hindi, switching to English when the caller does. For a deeper guide to honorifics and code-switching, see Outpero's AI voice agent script guide.
Rules that apply to every template
- —First sentence: the agent says it is an AI assistant, names the business and gives the reason for the call.
- —Ask permission once. A yes starts the conversation; a no moves to scheduling a call back.
- —One question at a time, and no reply longer than about twenty-five words.
- —Keep English for the words people use in English: demo, appointment, plan, offer, budget, WhatsApp, EMI, website.
- —End on a specific choice, such as Saturday morning or Sunday evening, never an open 'when are you free?'.
- —Verbs follow the voice. The Hindi below uses a female voice, so बोल रही हूँ; for a male voice change it to बोल रहा हूँ.
Template 1: new enquiry callback (coaching admission)
Use this when someone has just filled in a form or a Meta lead ad. The call should land within minutes, because the enquiry is still fresh in the person's mind.
Hindi
नमस्ते [नाम] जी, मैं [Institute] की AI असिस्टेंट बोल रही हूँ। आपने थोड़ी देर पहले हमारी website पर class 11 के admission की enquiry डाली थी। क्या मैं दो मिनट बात कर सकती हूँ?
बच्चा अभी किस class में है, और आप JEE की तैयारी करवाना चाहते हैं या NEET की?
ठीक है, समझ गई। हमारी demo class शनिवार सुबह ग्यारह बजे है, जिसमें बच्चा खुद देख सकता है कि पढ़ाई कैसे होती है। मैं शनिवार सुबह का slot book कर दूँ, या रविवार शाम चार बजे का?
English version
Hello [Name], I am the AI assistant of [Institute]. A little while ago you submitted an enquiry on our website about Class 11 admission. May I speak with you for two minutes? Which class is the child in now, and do you want JEE or NEET preparation? Our demo class is on Saturday at eleven in the morning, where the child can see how teaching works. Shall I book the Saturday slot, or Sunday at four in the evening?
Fields to capture: class, target exam, parent or student on the call, booked slot, objection if any.
Template 2: demo booking (software for a business owner)
Hindi
नमस्ते [नाम] जी, मैं [Company] की AI असिस्टेंट बोल रही हूँ। आपने हमारे billing software का demo देखने के लिए form भरा था। क्या अभी बात करने का सही समय है?
आपकी दुकान में अभी billing कितने लोग संभालते हैं, और अभी आप कौन सा software या register इस्तेमाल करते हैं?
समझ गई। demo में हम बीस मिनट में दिखाते हैं कि GST invoice कैसे बनता है और stock अपने आप कैसे update होता है। कल सुबह ग्यारह बजे या परसों शाम चार बजे, कौन सा ठीक रहेगा?
English version
Hello [Name], I am the AI assistant of [Company]. You filled in a form to see a demo of our billing software. Is this a good time to talk? How many people handle billing in your shop at present, and what software or register do you use now? Understood. In the demo we show in twenty minutes how a GST invoice is made and how stock updates by itself. Would tomorrow at eleven in the morning or the day after at four in the evening suit you?
Fields to capture: team size, current tool, business type, booked demo slot, decision-maker or not.
Template 3: quotation follow-up (B2B supplier)
Hindi
नमस्ते [नाम] जी, मैं [Company] की AI असिस्टेंट बोल रही हूँ। हमने तीन दिन पहले आपको [product] का quotation भेजा था। क्या वो आपको मिल गया?
जी, क्या उसमें rate, delivery का समय या payment terms के बारे में कोई सवाल है?
आप order कब तक final करने की सोच रहे हैं? मैं हमारी team से कहती हूँ कि वो आपको [दिन] को call करे।
English version
Want to hear this working, not just read about it?
Hello [Name], I am the AI assistant of [Company]. We sent you a quotation for [product] three days ago. Did you receive it? Do you have any questions about the rate, delivery time or payment terms? By when are you thinking of finalising the order? I will ask our team to call you on [day].
Fields to capture: received or not, the concern, decision date, who will decide, callback time.
Template 4: renewal with an upgrade (gym or club membership)
Hindi
नमस्ते [नाम] जी, मैं [Gym] की AI असिस्टेंट बोल रही हूँ। आपकी membership इसी महीने की तीस तारीख को पूरी हो रही है। क्या आप उसे renew करना चाहेंगे?
आप तीन महीने का plan लेंगे या साल भर का? साल भर वाले plan में हर महीने का खर्च कम पड़ता है। मैं payment link अभी WhatsApp पर भेज दूँ?
English version
Hello [Name], I am the AI assistant of [Gym]. Your membership ends on the thirtieth of this month. Would you like to renew it? Will you take the three-month plan or the yearly one? The monthly cost is lower on the yearly plan. Shall I send the payment link on WhatsApp right now?
Fields to capture: renewing or not, plan chosen, reason for not renewing, link sent.
Template 5: reactivating a customer who went quiet
Hindi
नमस्ते [नाम] जी, मैं [Brand] की AI असिस्टेंट बोल रही हूँ। आपने पिछली बार [तारीख] को हमसे [product] लिया था। हम बस पूछना चाहते थे कि आपका अनुभव कैसा रहा और क्या आपको दोबारा किसी चीज़ की ज़रूरत है?
जी, धन्यवाद। अभी हमारे यहाँ [offer] चल रहा है। मैं details WhatsApp पर भेज दूँ, या आप चाहें तो हमारी team से call करवा दूँ?
English version
Hello [Name], I am the AI assistant of [Brand]. Last time, on [date], you bought [product] from us. We only wanted to ask how your experience was and whether you need anything again. Thank you. We have [offer] running right now. Shall I send the details on WhatsApp, or would you like our team to call you?
Fields to capture: satisfaction, reason for the gap, interest in a repeat purchase, preferred channel.
From human telesales habits to AI-ready lines
| Common human telesales habit | Why it fails with an AI agent | What to write instead |
|---|---|---|
| Sir, just one minute of your valuable time | It sounds like a robocall and gives no reason | Name the business, say it is an AI and state the reason in one sentence |
| Reading out the whole feature list | The caller cannot follow a list on the phone | Give one benefit tied to something the caller just said |
| Offer ends today, decide now | Pressure from a machine erodes trust, and may not be true | State a real deadline only if one exists, otherwise offer two slots |
| Open questions such as when are you free | Callers answer vaguely and drop off | Offer a choice of two specific times |
| A single long pitch | The caller interrupts and the thread is lost | Two short turns with a check between them |
| Arguing past a no | It leads to complaints and opt-outs | Accept it, offer a callback or removal from the list |
An objection bank in Hindi and English
| Caller says | Hindi reply | English reply |
|---|---|---|
| I am busy right now | कोई बात नहीं जी। मैं आपको कब call करूँ, आज शाम या कल सुबह? | No problem. When should I call back, this evening or tomorrow morning? |
| The price is too high | मैं समझ सकती हूँ। आपका budget लगभग कितना है? मैं उसी के हिसाब से option बताती हूँ। | I understand. About what is your budget? I will suggest options accordingly. |
| I am not interested | ठीक है जी, आपका समय देने के लिए धन्यवाद। क्या मैं आपका number हमारी list से हटा दूँ? | All right, thank you for your time. Shall I remove your number from our list? |
| I will think and tell you | जी ज़रूर। आपको किस बात पर सोचना है, price, timing या कुछ और? मैं उस बारे में बता सकती हूँ। | Of course. What do you need to think about, price, timing or something else? I can tell you about it. |
| Are you a robot | जी, मैं [Company] की AI असिस्टेंट हूँ, यानी एक computer program। अगर आप चाहें तो हमारी team से call करवा दूँ। | Yes, I am the AI assistant of [Company], a computer program. If you prefer, I can have our team call you. |
| Send it on WhatsApp | जी, मैं अभी WhatsApp पर details भेज देती हूँ। क्या यही number सही है? | Sure, I will send the details on WhatsApp now. Is this the right number? |
Notice the third row. A clear no should always be honoured, and removing the number is the respectful close. Outpero's bulk campaigns also screen against DND, but the script is where the customer feels the difference.
Which words to keep in English
Hindi speakers use English words for objects and processes that arrived in English, and a script that translates them sounds strange. Write the sentence in Devanagari and leave these in Latin letters so the voice pronounces them as English.
- —Business words: demo, appointment, plan, offer, budget, quotation, invoice, delivery, payment link, WhatsApp.
- —Money words: EMI, GST, premium, discount. Spoken amounts stay natural, such as पचास लाख rather than a bare number.
- —Time words: Saturday, Sunday, morning, evening. Many callers say the English weekday even in Hindi sentences.
- —Brand names and product names: exactly as customers say them.
Test the script before it calls anyone
- 01Read each line aloud. If you stumble, the voice will sound stiff; shorten it.
- 02Call the agent yourself in Hindi, then switch to English halfway to confirm it follows without restarting.
- 03Say each objection from the bank and check the reply is calm, short and ends on a next step.
- 04Run about twenty live calls to real leads and read the transcripts, not only the summaries.
- 05Fix the three most common failures, then widen the list.
New Outpero accounts start with 50 free credits and no card, enough for that first run. Calls are billed per connected minute, Standard ₹5 or Premium ₹6.8, excluding 18% GST, and unanswered calls are not billed.
What these templates do not cover
They are starting points for common sales calls, not finished scripts for regulated products. Loans, insurance and investments need wording reviewed against the rules that apply, such as RBI, IRDAI or SEBI norms. Never let the agent invent a price, a guarantee or a discount you have not given it. If the caller asks something outside the brief, the safest line is to offer a call from your team.
Frequently asked questions
Can I use these Hindi sales scripts directly in an AI voice agent?
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Yes, as a starting point. Replace the bracketed names, offers and times, then put the shape of each template into your agent's instructions. The agent speaks naturally rather than reading word for word, so test it with real calls and edit the brief based on the transcripts before you scale up.
Why does the script mix English words into Hindi?
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Because real callers do. People say demo, appointment, EMI and WhatsApp in English even in Hindi sentences, and a fully translated script sounds like a government notice. Outpero's agent also follows the caller if they switch fully into English, in the same voice.
What should an AI agent say first on a sales call?
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It should greet the person by name, say it is an AI assistant, name the business and give the reason for the call in one sentence, then ask whether it is a good time. That answers the caller's real question, who is this and why are they calling, before they hang up.
How do I handle a caller who says not interested?
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Accept it. Thank them, offer to remove their number from the list and end politely. Arguing past a clear no leads to complaints and wastes minutes. If the caller only says not now, offer a callback at a specific time instead.
Do I have to disclose that the caller is an AI?
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Outpero's recommended practice, and the one used in these templates, is to say so in the first sentence. It builds trust, reduces hang-ups and avoids a bad surprise mid-call. Rules on calling and consent also apply in India, so see the explainer on whether AI calling agents are legal.
Do these scripts work in Telugu, Tamil or Marathi?
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The structure does. Outpero's agent speaks Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and Indian English at the same per-minute price, but honorifics and common English words differ, so adapt the lines rather than translating them literally. See the language-specific guides for tested examples.
The Outpero team builds AI voice agents for Indian businesses, in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English. Figures are from Outpero's own product unless another source is named.