Bulk campaign or voice broadcast
Voice Broadcast for Offers and Promotions in India
Broadcasting offers and promotions means playing one recorded sales message — a festive sale, a new menu, a limited-period discount — to a list of numbers, with the call ending when the message does; it is not an AI conversation. Outpero sends an uploaded audio file or text read in its own voices at a lower rate than AI conversation minutes, but in India every promotional call must follow TRAI's rules on DLT registration, DND preferences and calling hours.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
At a glance
Voice Broadcast for Offers and Promotions in India: the short version
| How it works here | |
|---|---|
| How it starts | Works through a list you upload or schedule |
| Languages | Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English |
| It captures | Call status: answered, not answered, busy or failed, Connected duration of each answered call, Date and time of each attempt, Contact name and number from your CSV |
| You measure it by | answered rate, average listen time and offer redemptions per thousand answered calls |
| Cost | No setup fee · from ₹5/min · number ₹649/month · Prices exclude 18% GST |
Why broadcast offers and promotions breaks when people do it
Promotions in India run on calendar spikes — Diwali, Akshaya Tritiya, Onam, Pongal, end-of-season sales — and a business has days, not weeks, to tell its customers. SMS offers are easy to ignore and a telecalling team cannot ring ten thousand numbers in a weekend. The other risk is regulatory: promotional calls to numbers on the National Customer Preference Register draw complaints, and under TRAI's Telecom Commercial Communications Customer Preference Regulations, repeated complaints can get a sender's telecom resources disconnected.
Step by step
How it works
- 01Build the list from your own customers and people who have agreed to hear from you, and remove numbers registered on DND for promotional content and anyone who has asked not to be called.
- 02Keep the message short and specific: who is calling, the offer, the dates, and what to do next — visit a store, message a WhatsApp number or open a website.
- 03Upload the audio or synthesise the text in the language your customers speak, for example Malayalam for an Onam offer in Kochi or Marathi for a Gudi Padwa sale in Pune.
- 04Send only within the hours TRAI permits for promotional calls, and favour late morning and early evening within that window.
- 05Track answered rate and connected duration in the dashboard, and measure response through a dedicated WhatsApp number, coupon code or store footfall.
- 06For high-value offers where you need to know who is interested, run an AI bulk campaign instead, so the agent can answer questions and book a visit or demo.
Hear how a call goes
A sample broadcast offers and promotions call
This is a voice broadcast, not an AI conversation: one recorded Akshaya Tritiya offer from a jewellery showroom in Ameerpet, Hyderabad, played to a consented customer list, with two pickups and one unanswered number shown after it. · Runs in Hindi with English words; shown here in English.
- Outpero AINamaste, this is a recorded call from Lakshmi Jewellers, Ameerpet. It is an automated message, not a live assistant, so there is no need to reply. This Akshaya Tritiya, enjoy a special discount on making charges for gold jewellery until the 10th. Visit our showroom, or send OFFER on WhatsApp to the number in our SMS. Thank you.
- CallerSunita picks up and hears all of it. Oh, a making-charges offer, good timing. I will go on Saturday.
- Outpero AIThe call ends as the message ends. Next number: the same recording starts, but Mr Reddy answers three seconds late and hears it from the discount line onwards.
- CallerHello? Hello? Does this discount apply to silver coins also? Hello, is anyone there?
- Outpero AIThe recording finishes and the line disconnects. A broadcast cannot answer questions, so the only record is that the call was answered and how many seconds it ran.
- CallerMr Reddy later sends a WhatsApp message to the shop's own number. Your call said making charges. Are silver coins included?
- Outpero AIThird number, Mrs Fatima: the phone rings out with no answer. It is marked not answered, it is not billed, and it joins the list of numbers to retry within the calling window.
- CallerFatima, later that evening, on the shop's WhatsApp. I saw a missed call from you. What is the offer, and until when?
- Outpero AIAt the end of the run the dashboard shows each number as answered, not answered, busy or failed, with the connected seconds for every answered call.
- CallerSunita walks into the showroom on Saturday. Hi, I got your call about the Akshaya Tritiya making-charges offer. Can I see the gold bangles?
Nothing was captured about what listeners thought. The log shows two answered calls with their connected seconds and one unanswered number to retry. The responses that mattered, a showroom visit and two WhatsApp questions, came through the shop's own channels, and the team replied by hand.
An example written to show the shape of the call, not a recording or a customer result.
What it captures on every call
Measured on: answered rate, average listen time and offer redemptions per thousand answered calls.
Connect it
How the trigger reaches Outpero
| Where it comes from | How it gets to the agent |
|---|---|
| CSV list of consented customers | You upload a CSV of names and numbers drawn from your own billing or loyalty records, after removing anyone on the DND register or who has asked not to be called. |
| Audio file or text | Upload a recorded message of your own, or type the text and have it read in one of Outpero's voices in the language your customers speak. |
| TRAI and DLT rules for promotional calls | Promotional calls in India fall under TRAI's commercial communication rules, including DLT registration and DND preferences. Outpero calls from a DLT-registered line, while consent and list hygiene stay with you. |
| Your own response channel | The message sends people to a WhatsApp number, a coupon code or the showroom, and you measure redemptions there, since a broadcast does not collect answers on the call. |
Results go back out the same way: a webhook you provide, or a live spreadsheet or API call mid-call. WhatsApp messages and calendar bookings are opt-in per employee.
Opening line
How it opens the call
नमस्ते, Lakshmi Jewellers की तरफ़ से Akshaya Tritiya की खास offer — 10 तारीख तक gold jewellery के making charges पर special छूट। आज ही हमारे Ameerpet showroom आइए। धन्यवाद।
“Hello, a special Akshaya Tritiya offer from Lakshmi Jewellers — a special discount on making charges for gold jewellery until the 10th. Visit our Ameerpet showroom today. Thank you.”
The same call runs in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Price it
What broadcast offers and promotions would cost you
Estimate: broadcast offers and promotions
Defaults are an example for offer messages sent to answered numbers, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 7,800 min
- Calling (₹5/min)
- ₹39,000
- Number + 3 channels
- ₹1,947
- Subtotal
- ₹40,947
- GST (18%)
- ₹7,370
About ₹3 per connected call before GST.
Run it well
What to track — and what goes wrong
| Track | How to read it |
|---|---|
| Answered rate | The share of dialled numbers that picked up. A low figure points to a stale list or poor timing more than to the offer itself. |
| Average connected time against message length | If most people hang up well before the message ends, the offer comes too late in it. Move the discount and the business name to the first two sentences. |
| Redemptions per thousand answered calls | Count WhatsApp messages, coupon codes and showroom mentions of the call. This is the only real measure of response for a broadcast. |
| Complaints or do-not-call requests | Any complaint is a signal to clean the list before the next send. Keep a record of each request and remove that number from every later list. |
- !Treating a broadcast like a conversation, with a script that asks questions nobody can answer on a one-way recorded call.
- !Uploading a purchased or old list without checking consent and DND status, which invites complaints under TRAI's promotional-call rules.
- !Starting with a long greeting, so the offer and the business name arrive after most listeners have already hung up.
- !Calling at hours that are not suitable for promotional calls, instead of checking the permitted window and sending within it.
- !Giving no next step, such as a WhatsApp number or an end date, so interested listeners have nowhere to go.
If you need to know who is interested, answer a question, or book a visit or demo, a broadcast is the wrong tool; run an AI bulk campaign instead. It is also wrong for any list you do not have consent to call with a promotion.
Questions people ask
Is promotional voice broadcasting legal in India?
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Yes, within TRAI's Telecom Commercial Communications Customer Preference Regulations. The sender must be registered on the DLT platform, promotional calls must not reach numbers that have opted out on the DND register unless the person has given explicit consent, and calls must stay within permitted hours. Outpero calls from a DLT-registered line; making sure the list is consented and scrubbed is the sender's responsibility.
Can I send offers to numbers on DND?
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Not as an unsolicited promotion. A number registered on the National Customer Preference Register has opted out of promotional calls, and calling it with an offer invites a complaint against your sender ID. If a customer has explicitly agreed to hear from you, keep a record of that consent. When in doubt, leave the number off the promotional list and reach the customer through a service channel.
When should I use an AI campaign instead of a broadcast for promotions?
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Switch to an AI bulk campaign when you need something back from the listener: interest, a budget, a showroom visit, a test ride or a demo booking. The AI agent answers questions about the offer, books the slot and records the outcome, so your sales team only calls people who said yes. Broadcast is better for broad, low-ticket offers where reach matters most.
How long should a promotional broadcast be?
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Twenty to thirty seconds is a good target. Put the business name and the offer in the first two sentences, because listeners decide quickly whether to stay on the line. Say the deadline and the next step clearly, and repeat a phone or WhatsApp number once. Shorter messages also use less talk time per answered call, which lowers the cost of a large send.
What does a promotional broadcast cost?
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Broadcast calls are billed at a lower rate than AI conversation minutes, from prepaid credits where 1 credit is ₹1 and credits never expire. There is no setup fee, no monthly base fee and no lock-in, so a jewellery store can run a Dhanteras broadcast and nothing else for the rest of the quarter. Check the current broadcast rate in the app.
How much does an AI voice agent for broadcast offers and promotions cost?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. You pay only for the minutes the agent is actually talking. Prices exclude 18% GST.
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