AI voice agents for retail chains
Outpero gives retail chains an AI employee that works the phones — running store-opening, sale and order-pickup campaigns to the chain's opted-in customer base. It speaks Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switches to English the moment the caller does, and has no setup fee, with calls from ₹5/min.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
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No setup fee · calls from ₹5/min
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The problem in retail chains
Retail chains collect phone numbers at every billing counter but rarely use them beyond SMS blasts customers ignore. Store openings, end-of-season sales and new collections go unannounced to the people most likely to come, click-and-collect orders sit uncollected, and feedback arrives only as an angry online review. Store staff are serving customers on the floor, so calling falls to nobody.
What the AI employee actually does
- 01Run campaigns announcing new stores, end-of-season sales and launches to opted-in customers near each store
- 02Confirm click-and-collect and home-delivery orders, and remind customers whose orders are waiting at the store
- 03Run post-purchase feedback and NPS calls by store, flagging complaints for the store manager
- 04Reactivate loyalty members who have not shopped in six months with an offer you define
- 05Call website and Meta enquiries — alterations, bulk orders, personal shopping — within 30 seconds
Businesses measure this on one number: store visits from campaigns and repeat-purchase rate.
Hear how a call goes
A sample retail chains call
A Bengaluru apparel chain's agent calls an opted-in customer whose click-and-collect order has been ready at the Jayanagar store since yesterday. · Runs in Kannada with English words; shown here in English.
- Outpero AINamaskara, this is the AI assistant of Nilgiri Ethnics, calling from the Jayanagar store. Am I speaking with Sunita? You placed a click-and-collect order for a kurta set. Is this a good time?
- CallerYes, tell me. I thought I would get a message when it was ready.
- Outpero AIYou should have had one on WhatsApp, and I am sorry if it did not reach you. The order is ready at the store, size M, and my sheet shows it is held for you until Sunday evening. When can you come?
- CallerI cannot come before Monday. I am travelling for work this weekend.
- Outpero AIUnderstood. I cannot extend the hold myself, so I will ask the store manager to confirm if it can be kept until Monday. Would you prefer home delivery instead? Our store can send it within the city.
- CallerDelivery would be better. Is there a charge?
- Outpero AIThe delivery terms are decided by the store, and I do not want to quote the wrong amount. The manager will confirm the charge on WhatsApp before anything is sent. Shall I pass your request to her?
- CallerYes, please. Also, the sale starts this Saturday, right? Will this size be available?
- Outpero AIThe end-of-season sale starts Saturday at the Jayanagar store. I cannot see live stock for the sale, so for a particular size the store team will check. I will add a note to your request.
- CallerOkay, that works.
Order status confirmed (ready, held until Sunday), customer unable to collect before Monday, switched to a home-delivery request flagged to the store manager with charge to be confirmed on WhatsApp. Sale interest and size query logged for the store team.
An example written to show the shape of the call, not a recording or a customer result.
Where the leads come from
Where retail chains get their phone leads
- →Phone numbers captured at the billing counter and opted in for updates
- →Loyalty-programme member lists, uploaded as a CSV
- →Click-and-collect and home-delivery orders from your website or app, via webhook
- →Google Business Profile calls and messages for each store
- →Meta ads with local targeting around new and existing stores
- →WhatsApp catalogue and enquiry messages for alterations or bulk orders
Leads reach the agent by webhook, Zapier or Make, a CRM workflow, a CSV upload, or by parsing the alert email a portal sends — whichever your source supports.
Rules that shape the call
What retail chains need to get right
| Rule or norm | What it means for the agent |
|---|---|
| TRAI Telecom Commercial Communications Customer Preference Regulations, 2018 | Order and pickup calls are transactional. Sale and store-opening announcements are promotional, so they go only to opted-in numbers and are DND-screened. |
| Digital Personal Data Protection Act, 2023 | A number collected at the billing counter was given for billing and updates. The agent calls only those who consented, and an opt-out request removes the number. |
| Consumer Protection Act, 2019 on misleading advertisements | Sale claims on calls must match the real offer. The agent states only the discounts and dates you supply and sends terms on WhatsApp. |
General information, not legal advice. Calls also run under TRAI’s rules on DLT-registered lines and the DND registry.
Price it
What AI calling would cost a retail chains business
Estimate: sale and pickup calls
Defaults are an example for sale and pickup calls, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 15,600 min
- Calling (₹5/min)
- ₹78,000
- Number + 10 channels
- ₹6,490
- Subtotal
- ₹84,490
- GST (18%)
- ₹15,208
About ₹6 per connected call before GST.
Run it well
What to track
| Track | How to read it |
|---|---|
| Store visits after a campaign call | Compare footfall and billed customers from a called list against a group that was not called. |
| Click-and-collect orders collected | Shows how many waiting orders were collected after a reminder, and how many needed delivery or cancellation. |
| Repeat purchases from reactivated members | Follows whether loyalty members who had gone quiet bought again after a call. |
| Complaints surfaced by feedback calls | Counts issues passed to store managers privately, before they become public reviews. |
How it opens the call
नमस्ते, आपके नज़दीकी store में इस शनिवार से end of season sale शुरू हो रही है। क्या मैं store का location WhatsApp पर भेज दूँ?
“Hello, the end-of-season sale starts this Saturday at your nearest store. Shall I send the store location on WhatsApp?”
Natural Hindi with English mixed in the way callers actually speak — and it can run the same call in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Retail Chains — questions people ask
Can an AI voice agent work for retail chains?
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Yes. Outpero's AI voice agent handles retail chains calls end to end — running store-opening, sale and order-pickup campaigns to the chain's opted-in customer base. It works 24 hours a day in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switching to English the moment the caller does.
What does an AI voice agent do for retail chains?
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For retail chains, an Outpero AI employee will run campaigns announcing new stores, end-of-season sales and launches to opted-in customers near each store; confirm click-and-collect and home-delivery orders, and remind customers whose orders are waiting at the store; run post-purchase feedback and NPS calls by store, flagging complaints for the store manager; reactivate loyalty members who have not shopped in six months with an offer you define. Every call is recorded, transcribed and summarised automatically.
How much does an AI voice agent cost for retail chains in India?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. A full-time telecaller doing the same job costs around ₹18,000 a month, works one shift and handles one call at a time. Prices exclude 18% GST.
How fast does it respond to a new retail chains enquiry?
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Under 30 seconds from the enquiry landing. That matters here because retail chains collect phone numbers at every billing counter but rarely use them beyond SMS blasts customers ignore. Store openings, end-of-season sales and new collections go unannounced to the people most likely to come, click-and-collect orders sit uncollected, and feedback arrives only as an angry online review. Store staff are serving customers on the floor, so calling falls to nobody.
Are sale-announcement calls allowed under TRAI rules?
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Promotional calls are governed by TRAI's Telecom Commercial Communications Customer Preference Regulations 2018. Bulk campaigns screen lists against DND, calls go out from a DLT-registered line, and you should call only customers who gave their number with consent to hear from you. Keep calls short, name the brand immediately and mark anyone who opts out. Consent captured at billing makes the programme easier to defend.
How do we target customers by store?
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Segment the list before upload — by store, city, last purchase date or loyalty tier — and run separate campaigns with the right store name, address and offer in each script. With extra channels for more calls at once, a chain can run a city launch, a sale announcement and feedback calls side by side, each with its own calling window.
What do feedback calls capture?
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Store, visit date, a rating, what went well, what did not, staff mentioned and whether the customer wants a call from the manager, plus recording, transcript and sentiment. Results go to the dashboard and your webhook, so regional managers can compare stores weekly. Complaints flagged on the call reach the store manager before the customer posts a public review.
Is this practical for chains with only a few stores?
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Yes. There is no setup fee or monthly base fee, so a small chain pays only for connected minutes. The bigger question is data: if your billing system captures phone numbers and purchase dates, you have enough to run reactivation and feedback campaigns. If it does not, start capturing numbers with consent at the counter before investing in calls.
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Hear Retail Chains’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
