AI voice agents for pharmacies
Outpero gives pharmacies an AI employee that works the phones — running monthly refill-reminder campaigns for chronic patients and confirming orders before dispatch. It speaks Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switches to English the moment the caller does, and has no setup fee, with calls from ₹5/min.
* Time from the lead reaching Outpero to the first ring, under normal conditions. It depends on how quickly your lead source delivers the lead.
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The problem in pharmacies
A pharmacy's best customers are chronic patients — diabetes, blood pressure, thyroid — who refill every month. When a refill slips, they buy from whichever chemist or app is nearest, and the pharmacy rarely notices the loss. Online orders add another leak: cash-on-delivery medicine orders are refused at the door, and orders stall because the prescription upload is missing or unreadable and nobody calls to ask for it.
What the AI employee actually does
- 01Call chronic-care customers a few days before their monthly refill falls due and take the repeat order
- 02Confirm cash-on-delivery medicine orders before dispatch to cut refusals at the door
- 03Follow up on orders stuck because the prescription is missing, unclear or expired, and ask for a fresh upload on WhatsApp
- 04Write the confirmed refill, quantity and delivery slot to your order sheet live on the call
- 05Run reactivation campaigns to regular customers who have not ordered in 60 days
Businesses measure this on one number: refill retention rate and COD refusal rate.
Hear how a call goes
A sample pharmacies call
A monthly refill reminder for a regular customer on blood-pressure and thyroid medicines, five days before the refill falls due · Runs in Hindi with English words; shown here in English.
- Outpero AINamaste, am I speaking with Ramesh ji? I am an AI assistant from Arogya Medicos in Aliganj, Lucknow, calling about your mother's monthly medicines.
- CallerYes, Ramesh here. Is it time already?
- Outpero AIBy our records her last refill was on the 8th, so it falls due around the 8th again. Her usual list is Telmisartan 40, one strip, and Thyronorm 50, one strip. Shall I arrange the same?
- CallerThe doctor changed the thyroid dose last week. I have a new prescription.
- Outpero AIThank you for telling me. I cannot confirm doses, so I will not repeat the old order for that medicine. Could you send a photo of the new prescription on WhatsApp so our pharmacist can check it?
- CallerI will send it now. And keep the BP medicine the same.
- Outpero AINoted, one strip of Telmisartan 40 as before, and the thyroid medicine to follow the new prescription. Would you like home delivery or will you pick it up?
- CallerDelivery. Saturday morning is fine.
- Outpero AII have booked delivery for Saturday morning. The pharmacist will call you only if the prescription needs a clarification, and payment is by UPI or cash at the door.
- CallerOkay, sending the photo.
- Outpero AIThank you, Ramesh ji. Your refill is noted and I will watch for the prescription on WhatsApp.
BP refill order logged (Telmisartan 40, one strip) for Saturday-morning delivery; thyroid refill held until the new prescription is received and checked by the pharmacist; delivery slot and payment mode saved to the order sheet.
An example written to show the shape of the call, not a recording or a customer result.
Where the leads come from
Where pharmacies get their phone leads
- →Repeat-customer refill data exported from the pharmacy's billing software as a CSV and uploaded as a reminder campaign
- →Orders and prescription uploads from the pharmacy's own website or WhatsApp line, passed on by webhook or form
- →Tie-ups with nearby clinics and doctors who send chronic-care patients to the counter, recorded in a sheet
- →Calls and messages from the pharmacy's Google Business Profile and JustDial listing
- →Home-delivery customers whose cash-on-delivery medicine orders need confirming before dispatch
Leads reach the agent by webhook, Zapier or Make, a CRM workflow, a CSV upload, or by parsing the alert email a portal sends — whichever your source supports.
Rules that shape the call
What pharmacies need to get right
| Rule or norm | What it means for the agent |
|---|---|
| Drugs and Cosmetics Act, 1940 and Drugs and Cosmetics Rules, 1945 (prescription-only schedules such as H and H1) | The agent takes and confirms orders but sells nothing prescription-only without a valid prescription on file, and a pharmacist makes every dispensing decision. |
| Pharmacy Practice Regulations, 2015 (Pharmacy Council of India) | Counselling on dose, substitution or side effects belongs to the registered pharmacist, so the agent routes those questions to one instead of answering. |
| Digital Personal Data Protection Act, 2023 | A medicine list reveals a health condition, so the agent confirms the caller's identity before reading it and never leaves medicine names on voicemail or in a shared message. |
General information, not legal advice. Calls also run under TRAI’s rules on DLT-registered lines and the DND registry.
Price it
What AI calling would cost a pharmacies business
Estimate: refill and order-confirmation calls
Defaults are an example for refill and order-confirmation calls, not a promise. Change any number to match your business.
Calls that actually connect — unanswered calls are not billed.
1 channel is included with your number; each extra is ₹649/month.
- Talk time per month
- 4,056 min
- Calling (₹5/min)
- ₹20,280
- Number + 2 channels
- ₹1,298
- Subtotal
- ₹21,578
- GST (18%)
- ₹3,884
About ₹7 per connected call before GST.
Run it well
What to track
| Track | How to read it |
|---|---|
| Refill reminders that led to an order | Count orders placed within a few days of a call; it shows how many monthly customers you keep instead of losing to a nearby chemist. |
| Customers lapsed after a missed refill date | Watch the list of chronic customers overdue by a fortnight; shrinking it is the main retention gain. |
| COD medicine orders refused at the door | Compare refusals before and after pre-dispatch confirmation calls. |
| Orders waiting on a missing or unreadable prescription | Track how long they wait; a faster chase turns a stalled order into a sale. |
How it opens the call
नमस्ते, आपकी BP और sugar की monthly दवाइयाँ अगले हफ्ते खत्म होने वाली हैं। क्या वही order फिर से भेज दें?
“Hello, your monthly BP and sugar medicines will run out next week. Shall we send the same order again?”
Natural Hindi with English mixed in the way callers actually speak — and it can run the same call in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English.
Pharmacies — questions people ask
Can an AI voice agent work for pharmacies?
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Yes. Outpero's AI voice agent handles pharmacies calls end to end — running monthly refill-reminder campaigns for chronic patients and confirming orders before dispatch. It works 24 hours a day in Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam and English, switching to English the moment the caller does.
What does an AI voice agent do for pharmacies?
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For pharmacies, an Outpero AI employee will call chronic-care customers a few days before their monthly refill falls due and take the repeat order; confirm cash-on-delivery medicine orders before dispatch to cut refusals at the door; follow up on orders stuck because the prescription is missing, unclear or expired, and ask for a fresh upload on WhatsApp; write the confirmed refill, quantity and delivery slot to your order sheet live on the call. Every call is recorded, transcribed and summarised automatically.
How much does an AI voice agent cost for pharmacies in India?
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Outpero has no setup fee and no monthly base fee — you pay only for connected talk time, from ₹5 per minute (1 credit = ₹1, credits never expire), plus ₹649/month for a dedicated calling number. A full-time telecaller doing the same job costs around ₹18,000 a month, works one shift and handles one call at a time. Prices exclude 18% GST.
How fast does it respond to a new pharmacies enquiry?
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Under 30 seconds from the enquiry landing. That matters here because a pharmacy's best customers are chronic patients — diabetes, blood pressure, thyroid — who refill every month. When a refill slips, they buy from whichever chemist or app is nearest, and the pharmacy rarely notices the loss. Online orders add another leak: cash-on-delivery medicine orders are refused at the door, and orders stall because the prescription upload is missing or unreadable and nobody calls to ask for it.
Can the agent advise customers on dosage or substitutes?
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No, and it should be scripted not to. Dosage, substitutions and drug interactions are for the pharmacist or the prescribing doctor. The agent confirms what the customer ordered last time, takes the repeat order or a change in quantity, and flags any clinical question for a pharmacist callback. Keeping it to logistics is both safer and closer to what the Drugs and Cosmetics Act expects of a pharmacy.
What about Schedule H drugs that need a valid prescription?
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The agent does not decide whether a prescription is valid. It can check your order data, through a spreadsheet or custom API, for whether a prescription is on file and when it was issued, and ask the customer to upload a fresh one on WhatsApp if your pharmacist has flagged it. The dispensing decision stays with the registered pharmacist, as the law requires. The agent's job is to stop orders stalling quietly.
How are refill due dates worked out?
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From your own data. Most pharmacies export the last purchase date and pack size from their billing software, work out the next due date, and upload a campaign list each week. Calls go out a few days before the due date, within calling windows you set, with retries for anyone who did not pick up. Confirmed orders go to your webhook or a Google Sheet for packing and dispatch.
Will older patients be comfortable placing an order with an AI?
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Many already reorder over the phone, so the format is familiar — the difference is that the call comes to them. The agent speaks clearly, repeats the medicine names back and confirms the delivery address before closing. If someone prefers a person, the agent notes it and your staff call back, and that preference is recorded so future campaigns skip them. Elderly patients often value the reminder more than younger ones.
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Hear Pharmacies’s fastest employee take a call
Call the agent yourself and hear how it handles a real enquiry in your customers' language. No card, no signup — 50 free credits when you’re ready to deploy one.
No setup fee · calls from ₹5/min
Or see the full product — India's fastest employee.
