How much does it cost to run several AI calling campaigns at the same time?
On Outpero, running campaigns in parallel adds channels, not a platform fee. A channel is one call at a time on your number: the ₹649/month number includes 1 channel and each extra channel is ₹649/month, so three simultaneous campaigns need 3 channels at ₹649 a month each, or ₹1,947, plus talk time at ₹5 to ₹6.8 per connected minute. Channels work for instant, bulk and inbound calls alike, and are not a separate line item beyond that. Prices exclude 18% GST.
How parallel campaigns are structured
On Outpero, concurrency is sold as channels: one channel is one call at a time on your number, and the ₹649/month number includes 1. Each extra channel is ₹649/month and can be added or removed any month. Channels apply to instant lead calling, bulk campaigns and inbound calls to your business number alike, and calls are billed on connected talk time like everything else.
A worked example
A school group in Chennai runs three jobs at once in the admissions month, on 3 channels: new enquiry follow-up, fee reminders to existing parents and an open-day invitation.
| Campaign | Connected minutes | Tier | Talk time |
|---|---|---|---|
| Enquiry follow-up | 1,200 | Standard ₹5 | ₹6,000 |
| Fee reminders | 1,500 | Standard ₹5 | ₹7,500 |
| Open-day invite | 800 | Standard ₹5 | ₹4,000 |
| Three channels | ₹649 each | ₹1,947 | |
| Total | 3,500 | ₹19,447 |
If the open-day invite only needs to deliver a date and time, voice broadcast is a cheaper alternative: it plays one fixed message and is billed at a lower rate than AI conversation minutes.
Does concurrency cost more?
Concurrency changes how fast a list is worked, not how many minutes are used. A list of 2,000 numbers takes the same total talk time on 5 channels or on 20; the only extra cost is ₹649/month for each channel beyond the first. More channels just finish the list inside a shorter calling window, which helps when the best time to reach people, such as early evening for salaried parents, is narrow.
When to run fewer campaigns
- —If two campaigns target the same people, merge them into one call to avoid calling a parent twice in a day.
- —If a campaign is small, run it after another finishes on the same channel and save a channel's monthly ₹649.
- —If volume is seasonal, keep extra channels only for the months you need them, since channels can be added or removed any month.
The simplest budgeting rule: total the expected connected minutes of all live campaigns, multiply each by its tier rate, and add ₹649 for each channel in use. Nothing else on the price list changes with the number of campaigns you run, and credits never expire, so a single top-up can fund all of them.
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Follow-up questions
What is the cost of a fourth campaign?
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A fourth simultaneous campaign needs a fourth channel, which costs ₹649/month and can be added or removed any month. Alternatively, queue it behind a campaign on an existing channel at no extra cost. Channels apply to instant lead calling, bulk campaigns and inbound calls alike, and talk time is billed on connected minutes at the tier rate.