How do I create an AI calling agent for my business?

Building an agent on Outpero

1. 01Sign up at app.outpero.com. You receive 50 free credits, with no card required.
2. 02Create an AI employee. Pick the language (Hindi, Telugu, Tamil, Marathi, Kannada, Malayalam or Indian English) and a voice tier, Standard at ₹5 or Premium at ₹6.8 per connected minute.
3. 03Write the brief: who the agent is, what it should say first, what it may answer, what it must not promise and which details to capture.
4. 04Choose how calls start: instant calling from a lead source, a bulk campaign from a CSV list, or inbound calls to your business number.
5. 05Make test calls to your own phone, listen to the recordings and fix the brief.
6. 06Go live, then review transcripts and summaries each week.

Can it really be free?

Building and testing is free in the sense that there is no setup fee and no monthly base fee, and 50 free credits are worth ₹50 of talk time, about 10 minutes on Standard. Running a real campaign needs a top-up. A dedicated +91 number, if you want one, is ₹649/month.

Self-serve platform or developer API

Some platforms assume you will write code. Bland AI, for example, lists an API key as the first prerequisite in its agent quickstart and places calls with a POST request, as its documentation states. That suits engineering teams that want full control. Outpero is built for the business owner or sales head who wants to describe the job and start calling.

What to prepare before you start

• —A one-page script: the opening line, the three questions that qualify a lead, and the next step you want.
• —The answers to the ten questions callers ask most, such as fees, locations and timings.
• —Where results should go: a CRM, a Google Sheet or a webhook.
• —A list or lead source with a record of why those people can be called.

A tight brief matters more than any setting. Most early problems come from vague instructions, not from the voice.

Follow-up questions