How do I set up AI to call back missed-call leads automatically?

Where missed calls come from

• —Missed-call campaigns: 'give a missed call on this number' on hoardings, newspaper ads, product packs and SMS.
• —Lines not yet routed to the AI: branch numbers, old numbers or staff mobiles printed on older material.
• —IVR drop-offs: callers who hung up in the menu or queue.

Each of these is someone who reached out and got nothing back. Calling them within a minute turns a lost call into a conversation. For your main business number, consider having the AI employee pick up those calls directly, so fewer are missed in the first place.

Set-up

1. 01Check that your missed-call or telephony provider can send a webhook or API notification for each missed call, with the caller's number and the number they dialled.
2. 02Create the AI employee with a brief that opens with context: 'You gave us a missed call a moment ago about the Diwali offer'.
3. 03Point the provider's webhook at Zapier or Make, add +91 formatting and a filter that skips repeat callers within an hour, then post to the agent's lead webhook.
4. 04If several campaigns share one provider, pass the dialled number so the agent knows which offer the caller saw.
5. 05Set the results webhook to your sheet or CRM.
6. 06Test by giving a missed call from your own phone.

Brief tips for callbacks

The caller may not remember the ad or may have dialled by mistake. Open with the business name and the offer, ask what they were looking for, and keep it short. For campaigns, the goal is usually to capture interest and send details on WhatsApp, then book a visit or a callback for serious leads.

A Kannada opening for a Bengaluru showroom: 'ನಮಸ್ಕಾರ, ನೀವು ಈಗ ತಾನೇ ನಮ್ಮ showroom ಗೆ call ಮಾಡಿದ್ರಿ, ಏನು help ಬೇಕಿತ್ತು?' (Hello, you just called our showroom, what help did you need?)

Consent and scope

A missed call is a clear signal that the person wants a response about that offer. Keep the callback to that topic, identify the business at the start, and do not add these numbers to unrelated campaigns without fresh consent.