Can AI make sales calls in Marathi?
Yes. Outpero's AI agents make outbound sales and follow-up calls in Marathi, switching into English mid-sentence when the caller does. Businesses in Pune, Nashik, Nagpur, Kolhapur and Mumbai can use a Marathi agent to call new leads within 30 seconds, qualify them with a short script and book site visits, demos or appointments directly into a calendar.
Why Marathi often beats Hindi in Maharashtra
Census 2011 counted about 83 million first-language Marathi speakers. Outside Mumbai's mixed neighbourhoods, many callers in Pune's suburbs, Nashik, Chhatrapati Sambhajinagar, Kolhapur and Solapur respond more warmly to Marathi than to Hindi, especially for housing, education, solar and farm inputs.
Hindi is still understood across the state, and in Mumbai it is often the default link language. The choice depends on the list, not the state.
A good Marathi sales script
- —Open with the business name and the reason for the call in the first sentence.
- —Use respectful forms: 'tumhi' with adults, and 'saheb' or 'tai' where your team would.
- —Keep English for product terms: rooftop solar, subsidy, EMI, site visit, admission.
- —Ask one question at a time, with easy answers: a day, a budget range, yes or no.
- —End with a concrete next step: a booked slot or a WhatsApp message with details.
Typical Marathi call flows
| Business | What the agent does on the call |
|---|---|
| Pune real estate (Hinjewadi, Wakad, Kharadi) | Qualifies budget and configuration, books a weekend site visit |
| Rooftop solar in Nashik and Kolhapur | Checks roof type and monthly electricity bill, books a survey |
| Coaching in Pune and Nagpur | Confirms course interest, books a counselling slot |
| Two-wheeler dealers | Confirms model and colour, books a test ride |
| Agri inputs in Marathwada | Confirms crop and acreage, logs interest for a dealer callback |
How Outpero does it
Choose Marathi for the agent and connect Meta lead ads, Google Ads forms, a website form or a CSV. If you switch them on, the agent can book a real calendar slot, write answers to a spreadsheet live and send a WhatsApp message after the call. Calls start at ₹5 per minute on the Standard tier, and every call arrives with a recording, transcript, summary and the fields you asked it to capture.
Bulk campaigns add scheduling, calling windows, retries and DND screening, with as many calls at once as you have channels.
Want to hear an AI voice agent handle this on a real call?