Voice AI
What is WhatsApp Business API?
The WhatsApp Business API is Meta's interface that lets businesses send and receive WhatsApp messages from software, with automation and scale the WhatsApp Business app cannot provide.
Also called: WhatsApp Business Platform, WhatsApp Cloud API, WABA
Business-initiated messages must use pre-approved templates, which Meta groups into categories such as marketing, utility and authentication and prices differently. When a customer messages the business, a 24-hour window opens in which free-form replies are allowed. In India, where WhatsApp is the default messaging channel, it is the standard way to send order confirmations, appointment details, brochures, location pins and payment links.
A call and a WhatsApp message work best together: the call creates intent, and the message leaves the customer something to act on later. Outpero can send a WhatsApp message during or right after a call — a booking confirmation, a location pin or a brochure — so the follow-up arrives while the conversation is still fresh rather than hours later.
What is WhatsApp Business API?
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The WhatsApp Business API is Meta's interface that lets businesses send and receive WhatsApp messages from software, with automation and scale the WhatsApp Business app cannot provide. Business-initiated messages must use pre-approved templates, which Meta groups into categories such as marketing, utility and authentication and prices differently. When a customer messages the business, a 24-hour window opens in which free-form replies are allowed. In India, where WhatsApp is the default messaging channel, it is the standard way to send order confirmations, appointment details, brochures, location pins and payment links.
Why does WhatsApp Business API matter?
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A call and a WhatsApp message work best together: the call creates intent, and the message leaves the customer something to act on later. Outpero can send a WhatsApp message during or right after a call — a booking confirmation, a location pin or a brochure — so the follow-up arrives while the conversation is still fresh rather than hours later.
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