Sales
What is Lead scoring?
Lead scoring is assigning each lead a number or grade that estimates how likely it is to buy, based on who the lead is and what they have said or done.
Also called: lead grading, lead prioritisation
Scores combine fit signals such as location, budget and product interest with engagement signals such as picking up the call, asking for a site visit or opening a brochure on WhatsApp. Rule-based scoring adds points per attribute; predictive scoring learns the weights from past conversions. Most Indian SMEs start with a simple hot, warm or cold grade set by whoever spoke to the lead, which is only as reliable as the notes that person took.
Scoring decides which leads a limited sales team calls back first, so a wrong score directly costs revenue. The weakest link is usually data capture: scores built on half-filled CRM fields. Outpero's post-call output includes a summary, sentiment and the custom fields a business asks for, sent to its webhook, which gives a scoring model the same inputs from every call rather than only from the calls someone remembered to log.
What is Lead scoring?
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Lead scoring is assigning each lead a number or grade that estimates how likely it is to buy, based on who the lead is and what they have said or done. Scores combine fit signals such as location, budget and product interest with engagement signals such as picking up the call, asking for a site visit or opening a brochure on WhatsApp. Rule-based scoring adds points per attribute; predictive scoring learns the weights from past conversions. Most Indian SMEs start with a simple hot, warm or cold grade set by whoever spoke to the lead, which is only as reliable as the notes that person took.
Why does Lead scoring matter?
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Scoring decides which leads a limited sales team calls back first, so a wrong score directly costs revenue. The weakest link is usually data capture: scores built on half-filled CRM fields. Outpero's post-call output includes a summary, sentiment and the custom fields a business asks for, sent to its webhook, which gives a scoring model the same inputs from every call rather than only from the calls someone remembered to log.
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